5 steps to create a solid marketing plan for 2024
Regardless of the industry, every business needs a solid digital marketing plan to highlight its marketing objectives and keep everyone on the same page. This approach to digital marketing will help nurture your existing customers, attract new leads and increase the ROI. So, as you prepare your busines
Learn how to spice up your social media marketing campaign in 2023
Social media marketing isn’t rocket science but requires the right strategy. Here’s a list of the top marketing tactics a leading Melbourne digital agency compiled. Learn how to spice up your social media marketing campaign in 2023 Did you know that 60% of the world now uses social media? Around 4.
SEO package: Why do you need one for your small business?
Don’t want to deal with the work of SEO? Looking for a way to save time for your small business? Then you will need an SEO package, provided by a digital agency. Read on to learn more. Did you know that 93% of online interactions begin with a search engine? In fact, 90% of consumers […]
Digital Strategy
Digital strategy is the process of specifying an organisation’s vision, goals, opportunities and initiatives in order to maximise the business benefits of digital initiatives to the organisation. As a multiplatform digital agency based in Melbourne, Digital Pieces uses effective design and market
What makes content a keystone to a website?
As you create your business website, the content on each page plays a pivotal role in converting visitors into customers. Learn why website content is important for your web design. Did you know that Google processes over 40,000 search queries per second? This translates to over 3.5 billion searches ev
8 must-ask questions when hiring a digital marketing agency in Melbourne
Are you going to hire a digital marketing agency? Don’t forget to ask these crucial questions to make the right selection for your next marketing project. You are here because you are planning to hire a digital marketing agency. Then you need to know what factors are important to consider. You should
8 marketing lessons we can learn from 2021
In this post, you are going to learn about the most valuable marketing lessons from 2021. Let’s begin! 8 marketing lessons we can learn from 2021 It goes without saying that 2021 has been an extraordinary year so far. After the devastating impact of COVID-19, almost everything we knew about consumer
How to optimise the most important pages on your website?
Website optimisation is a crucial step towards SEO and CRO. Here’s how to optimise the most important pages on your website. How to optimise the most important pages on your website? When you are working on your web design, you need to optimise the most important pages on your website. Along with mak
Building a video marketing strategy from the ground up: A step-wise guide
Creating a videography strategy is a must for brands these days. To help you in your videography journey, here’s a step-by-step guide. Building a video marketing strategy from the ground up: A step-wise guide With every passing year, the marketing industry is becoming more and more competitive. Busin
SEO and good web design: How to make them work together?
Do you understand the relationship between good web design and SEO? Have an in-depth look at it with our website designers in Point Cook. SEO and good web design: How to make them work together? If you think of search engine optimisation (SEO) and web design as two separate elements, then you have a wr
What is digital marketing and why does your business need it?
If you want to expand your business and build a strong brand reputation, digital marketing is the key. Here are a few good reasons to have a digital marketing strategy in place? What is digital marketing and why does your business need it? With the ever-increasing number of internet users, having a cle
The power of a good UX design: Converting traffic into sales
When you design a quality UX, it drives more traffic as well as more revenue. Learn how to optimise your business website to improve your sale The power of a good UX design: Converting traffic into sales A well-planned and implemented digital marketing campaign can drive traffic to your website, but it
5 things you can fix on your website to reduce the bounce rate
Is your website experiencing a high bounce rate? Well, here are a few things you need to take care of. 5 things you can fix on your website to reduce the bounce rate When it takes about 0.05 seconds for users to decide whether they like your website or not, you need to be very […]
5 reasons why your website content is important for lead generation
Your website content is important for lead generation. The better your content is, the stronger your lead generation strategy becomes. Read more in this article. 5 reasons why your website content is important for lead generation Regardless of your domain, leads are your potential customers who gave th
5 video ideas you can use for your website to generate more leads
Do you want to know how to use videos to generate more leads? Here are 5 compelling ideas to boost your lead generation strategy. 5 video ideas you can use for your website to generate more leads Videos have a higher impact on today’s digital-savvy customers. Well, that’s what most reports suggest.
Getting back to business after COVID-19: Changes to make on the digital front
Are you planning to get back to business after COVID-19? Here are a few changes you should consider making on the digital front. Getting back to business after COVID-19: Changes to make on the digital front The severe impact of COVID-19 followed by social distancing and lockdowns on our economy is no m
Animated explainer videos: Why your business needs them?
Animated explainer videos have become an amazing tool for businesses today. Want to know why? Check out our article that will help you understand the effectiveness of explainer videos. Animated explainer videos: Why your business needs them? As we talk about today’s digital world, video marketing has
How semantic HTML5 tags can boost organic search rankings?
Having a semantically coded website that adheres to all HTML5 guidelines could be the best SEO boost that your website needs. This is where having general knowledge about semantic HTML5 tags will come in handy. How semantic HTML5 tags can boost organic search rankings? A comprehensive and thoughtful SE
4 Strategies To Effectively Increase The Traffic Of Your E-Commerce Store
More traffic on your online store leads to more sales. Although it’s a big challenge, the right technique and the right guidance can help you gain more audience. Take a look at these 4 robust strategies to effectively increase your e-commerce traffic. 4 Strategies To Effectively Increase The Traffic
Hiring A Digital Agency In Melbourne? Here Are Five Questions To Ask Beforehand
Asking questions is one of the best ways to determine whether a Melbourne digital agency is the one for you. Digital Pieces shares a few that you can refer to as you search. Hiring A Digital Agency In Melbourne? Here Are Five Questions To Ask Beforehand Marketing a product or service in the modern worl
Is your business on Instagram. Is it ready to start using IGTV?
Digital Pieces can show you how to use this social media platform to engage with customers and grow. All you need to know about IGTV and how to use it to build your Melbourne business. What is IGTV? Until now, Instagram users could post 30-second videos to their profiles. Now, they can create Instagram
