SEO and good web design: How to make them work together?

Do you understand the relationship between good web design and SEO? Have an in-depth look at it with our website designers in Point Cook.

by Jessica Richards - Business Development Manager
SEO and good web design: How to make them work together?

SEO and good web design: How to make them work together?

If you think of search engine optimisation (SEO) and web design as two separate elements, then you have a wrong perception of your website. Both elements work together. In fact, it’s difficult to have one without the other. For instance, if you invest solely in your web design, your website traffic could suffer because of the absence of SEO.
The components of SEO and web design mingle together so well that your website visitors couldn’t notice the difference. When executed correctly, these components will result in easy-to-understand navigation, high web traffic, increased conversion rate and amazing user experience. Thus, make your website both aesthetically pleasing and SEO-friendly.
What are the ways to tie SEO and web design together? How to get the best out of them? Here are some much-needed suggestions from our creative web design agency in Melbourne:

1. Mobile-friendliness matters a lot

Anyone who is familiar with SEO and web design already know the importance of mobile-friendliness. Even Google prioritise mobile-friendliness as an important ranking factor. Without a responsive web design, you could be accidentally alienating most of the mobile users. If it isn’t something you’ve taken care of yet, your website is already a few years behind.
Today, mobile devices (excluding tablets) generate around 54% of global website traffic, which means more than half of your audience is on their mobile phones. The number of desktop users has been declining for years now, making mobile traffic the future of the internet. Therefore, it is crucial to optimise your website by spending some extra time working on its mobile version.

2. Make your website user-centric

When someone lands on your homepage and leaves because they find it hard to find what they’re looking for, Google calls it a bounce. While designing your website, follow a user-centric approach. Is your website easily accessible? How do your prospective customers find it? What about your content: is it compatible with various screen sizes? Answering these questions will ensure a user-focussed approach to optimise and design your website for search engines. Make navigation easier to help your users find what they’re looking for. Keep in mind that what’s good for them is good for Google.

3. Good content makes the world of difference

Only the clearest and most valuable content with winning keywords and structure is on the primary recommendations of Google. With a good web design, you can properly present your content to your users, without any interruption. And this will boost and level up your SEO in return.To create such winning content, you need to ask yourself: is my content valuable, clear and formally structured? Does it demonstrate a good web design in the best possible way? Is it easy to follow? Does it include winning keywords?

4. Slow and steady websites don’t win the race

Chances are, what’s slowing your website down could have something to do with your web design. Although website speed is one of the most significant aspects of SEO, it’s still a deficiency for several websites. It could easily ruin your ranking, increase your bounce rate and even affect your sale. So, devote some time to optimise your images, eliminate unnecessary plugins and speed up your website with website designers. Keep your design simple and your page de-cluttered. The cleaner your website is, the better your load times will be.

5. Sitemap makes sense

Speaking of mapping, web design plays a crucial role in providing search engines with a guide of all your web content and pages, allowing you to tell search engines what webpages are most important. When your internal linking structure doesn’t make sense to users, it surely won’t make sense to Google, too. To map your website, getting your design and SEO team in the same room is probably a great idea.
Make your link structure effective, look at your anchor text and don’t leave dead ends that your users won’t just hang upon. Create an intuitive sitemap to lead visitors to the right places. This is the right thing to do if you have a large website.

6. Breadcrumb navigation is key

You know, clear navigation is important for your website users. Without it, they will be lost and gone. Because of that, you have to make it simple and concise. Breadcrumb navigation reduces the chances of visitors getting overwhelmed with all the content and information available on your website, which is great for its ranking. The easier your website navigation is, the better the user experience becomes -simple.

7. Don’t forget readability

You’ll need lots of content to rank high. While your primary focus should be on the visual elements of your website, it’s equally important to keep readability in your mind. Choosing the right font, size and style would be beneficial for your visitors. When they find out your website is readable, there is nothing that can stop them from dwelling in your content. For better results, it would be great if you could leave plenty of space for a copy.

To round it off

In today’s highly competitive world, all businesses want to get more traffic to their websites. While the primary purpose of your website is to attract visitors, make sure your website not only looks good but also remains SEO-friendly. Therefore, it is necessary to optimise your website with the aforementioned tips. Although it could be complicated going into little details, it’s what it is what it is – making both SEO and web design work together.

The connection between web design and SEO is complex, but we hope this article helped you see through the fog. If you have any questions about how to optimise your website for SEO and web design, shout out to a leading web design company in Melbourne.

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