1. Create an email list
Once you have the right amount of traffic on your website, it’s time to continually communicate with potential customers, so you can move them down the sales funnel. Here, the best strategy is to have a sound email marketing/digital marketing plan, which allows people to opt-in to your email list. Once you get their email address, welcome your potential customers with a sequence of emails designed to inform and educate them. Provide them with as much value as possible.
2. Put forms on landing pages
Giving easy access to lead generation forms is paramount when it comes to boosting your number of viable leads through your website. Our digital agency suggests: the less information you ask for, the more likely they share their valuable personal details. Also, try to put the lead generation form above the fold to enhance the likelihood of getting noticed by visitors. For better results, consider using visual cues like arrows and enticing offers like free quotes.
3. Personalise your CTAs
This is an obvious lead generation technique. Quality content lets you cater to your website visitors, but CTAs are the real magic. They allow visitors to do what they want to without any struggle. Here, the best approach is to personalise them. It is reported that personalised CTAs convert 42% greater visitors than non-personalised CTAs. So, create images, CTA buttons and product options that are tailored to visitors’ interests, buying history and recent activities.