2023’s Best Social Media Marketing Strategies
Hire a digital marketing agency if you’re ready to jumpstart your social media marketing campaign. A digital agency would help you reap the benefits of social media marketing and advertising. Let’s take a deep dive into this year’s best social media marketing tactics:
1. Target the Right Social Media Channels
In the social media marketing wave, losing yourself can be easy. So, select the right social media platform to promote your business with one of the digital agencies in Melbourne.
A simple rule of thumb is to target the social media space where your target audience spends most of their time. This will require solid probing. For example, Twitter and LinkedIn are best for professionals. Whereas Instagram and TikTok are ideal for influencers and younger generations.
2. Leverage Live and Short Videos
Studies suggest that 80% of the audiences prefer watching live videos from a brand rather than reading their blogs. Live videos are increasingly becoming popular among businesses that wish to make the most of social media marketing. So, it’s wise to create a video strategy for social media.
If you want to improve your social media marketing campaign, go live! Talk about topics you are passionate about. Brand events, interviews, industry news and behind-the-scenes are some cool ideas for your live video content.