5 steps to create a solid marketing plan for 2024
Regardless of the industry, every business needs a solid digital marketing plan to highlight its marketing objectives and keep everyone on the same page. This approach to digital marketing will help nurture your existing customers, attract new leads and increase the ROI.
So, as you prepare your business for 2024, make sure you have a clear marketing plan in place. When hiring a digital marketing agency in Melbourne, understand the basics of a marketing plan. Learn how to create a marketing plan for 2024.
What is a marketing plan?
A marketing plan serves as a roadmap to set and execute your marketing goals, as well as track the progress. It is a framework dictating which strategies are to be used, helping you connect each strategy to your marketing operations and business goals.
A marketing strategy involves specific steps and activities that the marketing strategy requires. It provides a clear view of all your marketing and advertising activities, including:
• Target audience and potential customers
• Marketing channels you want to target
• Marketing tactics you aim to leverage
• Technologies and tools required
• Budget and financial considerations