Building a video marketing strategy from the ground up: A step-wise guide
With every passing year, the marketing industry is becoming more and more competitive. Businesses are racing to increase their brand value, visibility and awareness. In such a scenario, you need something really effective to impress your target audience and set yourself apart from the ever-increasing competition.
According to HubSpot
(1) 84% of people say that they would be convinced to buy a product or service after watching its video.
(2) 83% of marketers suggest that they have been generating more leads with the help of video marketing.
(3) 93% of businesses reach customers with the help of videos on social media.
(4) Video is the 2nd most widely used content type on social media to boost audience engagement.
You see, video marketing is one of the best tools for businesses to convey their brand messages. And when you add some personalisation to it, your marketing recipe becomes impeccable. However, you need to understand that video marketing is diverse. Unless you have a clear strategy, you may get lost in its humdrum. To help you avoid such a situation, we’ve created a step-wise guide on setting up a proper video marketing strategy. Please have a look.