As the pandemic is rapidly changing customer behaviour towards online channels, online businesses are likely to emerge as market leaders. Check out our article where we have discussed the impact of COVID-19 on e-commerce.
Over the last five years, Black Friday sales have been gaining momentum across the world, and Australia is no exception. This year, more Aussies flocked to online website stores to grab a bargain, a total of 37% of the Australian market and a further 20% went in-store.
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