What is digital marketing and why does your business need it?
With the ever-increasing number of internet users, having a clear strategy to market your business has become quintessential these days. You want to connect with your audience in the right place, at the right time. That’s where digital marketing comes into action and helps your business get into the spotlight.
According to Statista, the digital advertising spending worldwide was 378.16 billion U.S. dollars in 2020, an increasing figure compared to 2019 in spite of the COVID-19 crisis.
So, what is digital marketing and most importantly, why does it matter so much? Let’s find out the answers with the help of a leading design agency in Melbourne.
What is digital marketing?
Digital Marketing refers to those marketing strategies that use electronic devices and the internet to help a company connect with its customers. In simpler words, it is a form of advertising that is done online. Businesses leverage different channels under the spectrum of digital marketing to increase brand awareness, reduce bounce rates and generate more leads.
The best part of online marketing is that you can choose from various digital channels to create and promote your business entity. You can measure the performance of each channel and thereafter you can evaluate it to achieve your goals.
These channels include:
● Content Marketing
● Social Media Marketing (SMM)
● Search Engine Optimization (SEO)
● Pay-Per-Click (PPC)
● Affiliate Marketing
● Email Marketing
● Inbound Marketing
Why digital marketing matters a lot?
Not having a clear digital marketing strategy means not having a pool full of prospects to target, pivot and nurture. Here are a few more reasons why your business needs a digital marketing strategy.