How to optimise the most important pages on your website?

Website optimisation is a crucial step towards SEO and CRO. Here’s how to optimise the most important pages on your website.

by Jessica Richards - Business Development Manager
How to optimise the most important pages on your website?

How to optimise the most important pages on your website?

When you are working on your web design, you need to optimise the most important pages on your website. Along with making your website look good, it also grows its organic traffic and improves the conversion rate. To start your optimisation journey, you should focus on low-hanging fruits and take on the easiest tasks.
What you are going to learn in this article has the potential to improve your business website dramatically with just a few changes. However, before we step ahead, you should know:

What does website optimisation mean?

You may have heard the word “optimisation”, which is commonly used in terms like search engine optimisation (SEO) and conversion rate optimisation (CRO). When it comes to website optimisation, we are actually talking about something broader. Website optimisation means creating user-optimised web pages in order to benefit both SEO and CRO.
Website optimisation uses controlled experimentation to optimise the ability of a website to drive business goals, such as increased organic search results, reduced bounce rates and better customer service time. To pursue these goals, the best place is to start optimising the most visited pages of your website. Let’s start optimising the most important web pages with the help of our creative website designers in Point Cook.

1. Home Page

Your home page is probably the most important page to start with. It is the first impression to your potential customers, the first step of their buying journey. Visitors stay on this page for a few seconds, so make every second count before they decide whether to stay or leave your website. Making a wrong impression can harm the engagement you have with a prospect. So, the question is how to optimise your home page and give it a complete facelift?

Here are a few suggestions from our UX designer in Melbourne:

• Use an appealing headline.
• Create large and visible CTA buttons.
• Make the navigation menu obvious and clear.
• Follow the less is more rule and use negative space.
• Place a visually appealing photo or an interactive animation above the fold.

2. About us

You know, visitors use your “about us” page to learn more information about your brand, products and services. For a lot of people, this is the second most visited web page on a website, where information is delivered and potential customers are engaged on a deeper level. So, don’t waste your visitors’ precious time with a poorly designed “about us” page. Instead, create an informative, comprehensive page with all the important information about your business.

Below are a few tips for homepage optimisation:

• Have at least one CTA on your home page.
• Use the most important information above the fold.
• Make sure your about page reflects your brand story.
• Include your value, mission, vision, experience and proven success.

3. Blog

It goes without saying that blogging is a tried-and-true technique to optimise your website for keywords, search engines and conversions. Instead of using several product pages for each individual keyword, you can include a blog to serve the purpose. Whether you want to weave a story, sell products, create backlinks or solve problems, a blog page will serve all your needs.

Here are a few tips and tricks to follow, according to an experienced copywriter:

• Focus on posting fresh and recent blogs.
• Be sure that the content satisfies visitors.
• Organise your content on your blog page clearly.
• Include categories like “most recent” or “most popular.”
• Place visible CTAs in the core design of the blog, such as the sidebar or the footer.


4. Contact us

For small businesses and freelancers, it’s the “contact us” page that serves as the bread-and-butter of their website. This is what helps them generate leads and make money. For potential customers, your homepage is the way to reach you. Not having a contact page means leaving visitors clueless about your contact information. Your “contact us” page contains some valuable information on your website and helps you build trust.

Here’s how to optimise a “contact us” page:

• Use a contact form on the contact page.
• Include testimonials to build trust.
• Add a personal touch to your copy.
• Put all the important contact details above the fold.
• Place visible CTAs to allow users to contact you as easily as possible.

5. Search results

Your website should have a search function. It is a much-needed page for your website, allowing visitors to find what they are looking for. Think of how often you use the search function to find what you want on a website. That being said, having a well-designed search page is the best way to navigate visitors and help them get answers for their queries. There’s nothing more frustrating than a badly formulated search function and having poor navigation.
As one of the most frequently visited webpages, your “search results” page is the best way to cater to your hungry visitors that are looking for answers. Make sure the “search results” page is clean and easy to navigate. Add some relevant items to the search result and try to answer the direct question people usually have. Also, don’t design too many result pages.


Closing remarks on website optimisation

When an average visitor spends less than 15 seconds actively on a web page, you have to make every second count. Make sure all your web pages are optimised and cater to the ever-changing demographic. By taking the above tips and suggestions on board, your website will definitely look better, operate more smoothly and help you boost sales.

Get ready to optimise your website with our creative website designers in Point Cook. Check out our most recent web design work, Roxburgh Park Central.


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