SEO package: Why do you need one for your small business?

Don’t want to deal with the work of SEO? Looking for a way to save time for your small business? Then you will need an SEO package, provided by a digital agency. Read on to learn more.

by Jessica Richards - Business Development Manager
SEO package: Why do you need one for your small business?

SEO package: Why do you need one for your small business?

Did you know that 93% of online interactions begin with a search engine? In fact, 90% of consumers choose to go online to make a purchase. The point is simple – whether you’re a small business owner or a marketing expert, you will need to focus on getting your company more visibility. And this is where search engine optimization (SEO) packages come to the rescue.

What does an SEO package mean?

SEO packages are actually pre-built SEO plans that can help you improve your ranking in organic search results, so you can capture more traffic, leads and revenue from search. Although deliverables for SEO plans may vary, they are mostly related to off-page, on-page and technical SEO.

What does an SEO package include?

With varying prices and digital marketing services in Melbourne, you can find a variety of different plans. No matter how much you invest in an SEO package, make sure it includes the following features (at the VERY least):

Keyword research: Your SEO package should include keyword research for key targets and phrases that you want to rank.

Website optimisation: With a comprehensive SEO strategy, you should be able to optimise your website with quality content and technical SEO.

Authoritative backlinks: An SEO plan should help you build high-quality backlinks regularly for your small business.

Competitor analysis: When you’re looking at an SEO plan, make sure it includes competitor analysis, so you know how your competitors rank.

Content development: The best SEO packages include content marketing that allows you to boost website traffic and generate leads.

Reporting: It’s also vital that your package consists of constant reporting, which will help you understand how your campaign is performing.

Why small businesses should buy an SEO package?

When you are trying to rank higher in Google’s search engine results, the quest might be a whole lot harder than just putting up a website. There are more than 250 main ranking factors that Google considers before ranking your website. Either you try to knock off all of them or simply buy an SEO package from a digital marketing company.

Let’s explore the reasons why SEO packages are a great bet for your small businesses.

Reason #1: Save money

Having an SEO plan in place for your small business actually saves you money in the long run. This is because you don’t have to train someone. In fact, some packages cost less than a single marketing employee. As long as you make sure you’re buying an SEO package that follows Google Webmaster Guidelines, you can avoid any potential ruin.

Reason #2: Save time

SEO matters, but what matters more is knowing how SEO works. Otherwise, you will kill your search engine performance. To help you, a professional digital marketing agency is the way to go. Understanding SEO often takes a lot of time, which is why investing in an SEO package is a good alternative for small businesses that usually don’t have much time and resources.

Reason #3: Get insights

From customer behaviours and demographics to industry trends and standards, SEO packages offer great insights that wouldn’t be possible for small businesses or startups to access by themselves. For instance, you can easily identify the time of the year, month or day when your potential customers are most active. You can also tell from which location they are visiting your website most.

Reason #4: Build trust

As mentioned earlier, using the right SEO package will help you secure a higher ranking on search results pages. Getting featured on the top results means you are a genuine and relevant source of content, which also means that Google is suggesting you over other business websites. This leaves a credible impression on website visitors and even boosts referral and word-of-mouth marketing.

Reason #5: Gain a competitive edge

The business landscape changes fast. When you hire an SEO agency in Melbourne, you can start competing against an exponentially growing number of brands. Whether it’s carrying out keyword optimisation, link building or content optimisation, an SEO package contains all crucial elements that will help you create a unique opportunity for your small business and get ahead of the competition.

In conclusion

When you are willing to grow your small business, SEO is the way to go. With the right SEO package and digital agency, you can kick-start your journey. You can also choose to build your own custom package that works best for your business. At the end of the day, it will provide your small business with long-term ROI.

Talk to our experts to learn more about digital marketing services in Melbourne.

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