1. Having a solid social media presence is a must
With over 3.70 billion social media users worldwide, having and maintaining a strong social media presence has become more important than ever now. In the times when the pandemic blindsided several businesses, social media became the greatest hope for survival. It not only helped brands survive the crisis but also helped them develop deeper connections with their existing and potential clients. When you use social media to listen, monitor and analyse your target audience, you can improve your customer relationships. It can even translate to a high engagement rate, brand awareness and brand perception.
2. Hosting live events is always rewarding
In 2021, more business owners and marketing teams hosted live events. They chose social media platforms like Facebook, YouTube and Twitter to connect with their target audiences, even during the pandemic when physical interactions were minimised. Thus, this shouldn’t come as a surprise that going live with your future prospects and existing customers should be your paramount concern in 2022 and beyond.
Choose the right type of event for your brand, such as hosting a webinar on a hot topic. Also, you can have some interactive Q&A sessions with your followers. Whatever you do, make sure you are ready to use every business opportunity to engage with your target audience in real-time.
3. Marketing automation is the new way to go
Marketing automation is a powerful way to gather insightful data about your ideal customers. It helps you determine how your products and services are getting used, what your target audience needs and why they are browsing your website. By leveraging these behavioural insights, you can respond to customer engagement with recommended products, services, free trials, coupons and more. This is what most businesses are doing in 2021.