8 marketing lessons we can learn from 2021

In this post, you are going to learn about the most valuable marketing lessons from 2021. Let’s begin!

by Jessica Richards - Business Development Manager
8 marketing lessons we can learn from 2021

8 marketing lessons we can learn from 2021

It goes without saying that 2021 has been an extraordinary year so far. After the devastating impact of COVID-19, almost everything we knew about consumer behaviours has changed completely. Now that the New Year is approaching, it’s that time of the year when we need to think which marketing strategies worked and which didn’t in 2021. Why some businesses struggled and some thrived? With an experienced team of website designers in Point Cook, let’s try to break down the most important marketing lessons we can learn from 2021.

1. Having a solid social media presence is a must

With over 3.70 billion social media users worldwide, having and maintaining a strong social media presence has become more important than ever now. In the times when the pandemic blindsided several businesses, social media became the greatest hope for survival. It not only helped brands survive the crisis but also helped them develop deeper connections with their existing and potential clients. When you use social media to listen, monitor and analyse your target audience, you can improve your customer relationships. It can even translate to a high engagement rate, brand awareness and brand perception.

2. Hosting live events is always rewarding

In 2021, more business owners and marketing teams hosted live events. They chose social media platforms like Facebook, YouTube and Twitter to connect with their target audiences, even during the pandemic when physical interactions were minimised. Thus, this shouldn’t come as a surprise that going live with your future prospects and existing customers should be your paramount concern in 2022 and beyond.
Choose the right type of event for your brand, such as hosting a webinar on a hot topic. Also, you can have some interactive Q&A sessions with your followers. Whatever you do, make sure you are ready to use every business opportunity to engage with your target audience in real-time.

3. Marketing automation is the new way to go

Marketing automation is a powerful way to gather insightful data about your ideal customers. It helps you determine how your products and services are getting used, what your target audience needs and why they are browsing your website. By leveraging these behavioural insights, you can respond to customer engagement with recommended products, services, free trials, coupons and more. This is what most businesses are doing in 2021.


4. Personalisation should be prioritised

Personalisation is one of those elements of marketing that can make or break online businesses in 2022. Well, that’s what 2021 suggests. Shoppers say that they are more likely to engage with a brand if it offers them a personalised experience. In simpler words, you should not skip a significant chunk of traffic and sales by not focussing on personalised content and offers. For that, make sure you know everything about your demographics and target audience. Take a look at their customer personas, interests, goals and pain points.

5. Never underestimate collaboration and communication

The overnight transition of going online during the pandemic was one of the biggest marketing lessons of 2021. Also, the global shift to work-from-home has become a new norm now. What matters the most for businesses and customers is how they communicate and collaborate with each other. It is important to consider how to measure the success of your marketing campaigns, analyse your data and embrace the flexibility of the work. According to our UX designer, you should use tools and metrics for content engagement and management.

6. The focus should be on data privacy

Tech giants like Apple and Google are making swift changes to data privacy; why? Because this is the need of the hour. With the increasing number of cyberattacks and data breaches, businesses and marketers need to make changes accordingly. Instead of focusing solely on customer acquisition, they should start nurturing their existing customer relationships. After all, there’s nothing more effective than nurturing them from time to time.

7. Be ready to adapt to new changes

Change is inevitable, especially in the world of e-commerce and marketing. Thus, being ready and well-equipped for any changes is the only option. Unfortunately, many businesses don’t acknowledge that. In 2021, the pandemic forced many businesses to change the way they interact with their customers. Most of the interactions became digital. However, businesses that didn’t adapt to these changes were left behind.

8. Be honest and stand by your values

Trust is what cultivates a successful brand. However, you can’t cultivate it if you aren’t honest with your customers. When you follow a transparent marketing approach, you can start creating customer-centric messages that build trust with your audience and result in long-lasting relationships. To apply it correctly, be sure to create content that reflects your brand. Whatever happens, don’t compromise your brand vision, mission and values.


In conclusion

When it comes to digitising your business, there are no shortcuts. Whether it is about marketing or getting the best web design, you must learn to adapt to this highly competitive digital age. Although there are plenty of marketing lessons to learn from 2021, the best one comes from your own mistakes and those of others. As we move into 2022, congratulate yourself because you made it through a tough year and you’re still here.
To learn more about how to maximise your 2022 marketing campaign, get in touch with a creative copywriter.


You have successfully signed up for our newsletter.