The power of a good UX design: Converting traffic into sales
A well-planned and implemented digital marketing campaign can drive traffic to your website, but it doesn’t always turn visitors into customers. For that, you need to make sure your visitors stay there when they arrive and ultimately get converted into customers. That’s where user experience (UX) comes into action.
Your UX reflects the journey of your customers on your website. From their first visit to purchase, it helps them navigate through your website without feeling overwhelmed or confused. UX consists of different elements like colours, animations, typography, images, video, text, etc. Your goal is to ensure that all these elements nicely work together and result in an easy-to-use website that looks appealing, loads quickly and provides informative content to your customers.
Once visitors are on your website, all you need to do is ensure they have a concrete reason to follow through on their purchase. To help you do that, here are a few tips to convert web traffic into real customers. Have a look.