The power of a good UX design: Converting traffic into sales

When you design a quality UX, it drives more traffic as well as more revenue. Learn how to optimise your business website to improve your sale

by Jessica Richards - Business Development Manager
The power of a good UX design: Converting traffic into sales

The power of a good UX design: Converting traffic into sales

A well-planned and implemented digital marketing campaign can drive traffic to your website, but it doesn’t always turn visitors into customers. For that, you need to make sure your visitors stay there when they arrive and ultimately get converted into customers. That’s where user experience (UX) comes into action.
Your UX reflects the journey of your customers on your website. From their first visit to purchase, it helps them navigate through your website without feeling overwhelmed or confused. UX consists of different elements like colours, animations, typography, images, video, text, etc. Your goal is to ensure that all these elements nicely work together and result in an easy-to-use website that looks appealing, loads quickly and provides informative content to your customers.
Once visitors are on your website, all you need to do is ensure they have a concrete reason to follow through on their purchase. To help you do that, here are a few tips to convert web traffic into real customers. Have a look.

 

1. Make your content engaging

Lead generation and content marketing work hand-in-hand. Creating and posting content that’s relevant, informative and engaging attracts more visitors and converts them into loyal customers. Therefore, post valuable content consistently to reinforce your brand reputation. Consider a variety of content, such as how-to videos about your products and services.
It’s unlikely that most customers will purchase your products and services on their first visit. The key to convince and inform them is by allowing them to browse your gated content in exchange for their contact information. This will also help you create a strategic and planned campaign to follow up and get them to return to your website again and again.

2. Optimise your web speed and images

Did you know that one of the biggest reasons why people leave a website is slow loading web speed? In fact, reports have revealed that around 47% of users expect a website to load within 2 seconds. Every second afterward affect customer retention rate, web traffic and user experience. So, what’s the solution?
Make sure you conduct a speed test. And if you face any trouble with the web speed, optimise your website’s images. This is because larger image files often lead to slow-loading web pages. Thanks to some useful tools available out there that make it easy to fix such critical problems.

3. Design for mobile

Nothing turns off users faster than a poorly designed, non-responsive website. From fonts to layouts to navigation menus, everything must be well-designed in order to cater to different screen sizes, resolutions and operating systems.
Since the majority of web traffic comes through mobile phones, it is the need of the hour to design mobile-friendly websites that are responsive and compatible with different mobile devices. Also, monitoring your mobile responsiveness is important to ensure you capture your target audience on mobile phones.

4. Personalise and filter your search options

Today’s digital-savvy customers love getting pleased online. When they land on a webpage, they want to have a more personalised experience. By adding search personalisation to your website, you can offer the best products and services to each individual visitor. In addition to that, personalised search options will allow your customers to find exactly what they are looking for.
For instance, if you sell eyewear products, you might offer different pages for different types of products, such as contact lenses, sunglasses, blindfolds, etc. Your customers don’t like searching through all the pages of sunglasses to find the right one. Therefore, filter their results based on their search. This will also help you develop a deep understanding of your target market.

5. Be smart with your CTA button placement

Your CTA button is probably the most effective way to enhance your conversion rate. It is very simple, yet many websites can’t implement it accurately. Our website designers in Point cook recommend you to place your CTA button where it’s visible to your website visitors. More precisely, place it in their natural path when they navigate your website. Make sure it is early on that path.

6. Automate your customer service

While customer services don’t convert visits into sales directly, they do improve your brand reputation. By delivering great customer services, you can actually improve your rating on other websites. You can consider offering live customer services, but that’s often expensive. Plus, providing 24/7 customer services with live people isn’t an easy quest.
Instead, use AI-powered chatbots that are automated and ready to answer your visitor’s questions anytime. By having automated customer services, your customer support team would be able to focus on other complicated tasks. So, do consider adding automated customer service to your website.

7. Research, research and research

It may sound boring, but research is the best advice from our experienced UI/UX designer in Melbourne. It can be as simple as asking your friends about what they like and dislike about your website. This is one of those intuitive approaches that must not be neglected when it comes to optimising your UX and conversion rates. A little piece of analysis or research often solves big problems. So, talk to potential customers whether they would consider buying from your website.
Additionally, try A/B testing that would help you compare two versions of your website. This will help you determine the version that delivers the best UX and gets a better response. Instead of shooting arrows in the dark, doing A/B testing will help you decide what works and what doesn’t.

Over to you

A nicely created UX design leads to more visitors and more conversions. Therefore, your business goal is to create a compelling user experience without compromising on conversions. By following the advice above, you’ll not only meet your goal but also enhance your brand reputation in the process. However, don’t assume that the practices listed above are enough. Do consider borrowing advice from an experienced UX designer in Melbourne.

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