Top 10 mobile UX pitfalls: What businesses are doing wrong?

Make no mistake regarding your mobile app’s UX design in Melbourne. Continue reading to discover the pitfalls of mobile UX (user experience).

by Natko Radmilovic - Art Director
Top 10 mobile UX pitfalls: What businesses are doing wrong?

Top 10 mobile UX pitfalls: What businesses are doing wrong?

The development of mobile apps has grown exponentially over the past few years. A report by Statista reveals that Android users were able to choose between 3.55 million apps during the third quarter of 2022. The Apple App Store remains the second-biggest app store, with nearly 1.6 million available apps for iOS.

Statista

Source

With millions of mobile apps put there, not all are successful. And there is a clear difference between a successful mobile app and an unsuccessful one. It is usually associated with the quality of UX design. Designing a great mobile UX helps:

● Build trust and credibility
● Convert new app users
● Boost customer retention
● And generate sales

Let’s explore some common mistakes in mobile UX to help you create a solid Melbourne UX design for your mobile app.

1. Unresponsive design elements

    Unresponsive design is one of the most frequently discussed mobile UX mistakes. Overlooking mobile-friendly design is not an option, since mobile accounts for nearly half of the web traffic.

    Web Traffic

    Source

     

    Not optimising your UX for mobile screens can make your app look cluttered and unorganised. So, focus on mobile UX design elements. For instance, you can add some white space to make icons more accessible to view on different mobile screens.

    2. Poor navigation

    Navigation is the keystone of any mobile app. If your app users can’t find what they’re looking for, they may get frustrated and abandon it. This will contribute to high bounce rates and low retention.

    So, make sure the navigation is clear, concise and simple. Avoid using a cluttered navigation menu that may turn users off and cause them to leave your app.

    3. Underestimated readability

    Small font sizes, low-contrast text and chaotic content can make it difficult for users to comprehend information. For example, a mobile app with low-contrast text may not be legible for visually impaired readers.

    This could result in a bad user experience. Therefore, don’t underestimate readability. Use legible fonts, appropriate contrast and decluttered content to improve UX.

    4. Too many pop-ups

    Nothing turns users off like getting overwhelmed by too many pop-ups when they open your mobile app. They must deal with pop-up notifications rather than getting the information they seek.

    It takes time for them to close or navigate away from a bunch of pop-up windows before they even start their mobile journey. So, be mindful of poorly designed and placed pop-ups. Work with reliable UI/UX designers in Melbourne to create pop-ups that can be closed easily

    5. Too much information

    In the quest to design a great mobile UX, excessive information makes it easy to get carried away. However, remember that simplicity is key. Mobile app users should be able to understand the information quickly.

    Cluttered content can overwhelm them, leading to a poor user experience. So, eliminate unnecessary information and aim for clarity. This not only improves the overall usability, but also leaves a lasting impression on users.

    6. Complex user interface (UI)

    When you focus too much on UI components like functionality, CTAs and subscriptions, you forget about the user experience. A mobile app with too many features and functions can hinder the overall experience. Thus, develop an app that has refined features and simple layout.

    Additionally, avoid confusing UI with UX. Both are two different concepts. UX design is pivotal in ensuring the app is seamless and intuitive for users. Conversely, UI design focuses on crafting visually engaging interfaces.

    7. Inconsistent design style

    To ensure a positive user experience, you should maintain consistency in your Melbourne UX design. Using a variety of fonts and colour schemes in the app’s design can lead to confusion, making it harder for them to use the app effectively.

    Keep your brand fresh and consistent using a style guide. Include everything crucial, such as brand guidelines for fonts, colours, iconography and other design elements.

    8. Slow load times

    Faster is better and less is more. Users expect your mobile app to load fast. And if it takes too long to load, they will likely abandon it. The idea load time should be around 2 seconds. To avoid slow load times, you must optimise your visuals, minify your code and use a content delivery network (CDN).

    Slow Load Times

    Source

    9. Skipping feedback

    Many successful apps have gone through several changes over time. Take Instagram, for instance. The app looks different from what it used to be back in the day. These changes usually happen through user feedback. After all, only a user can tell you how good or bad your app is to use.

    10. Complicated forms

    Long, complex forms with unclear instructions can deter users from taking desired actions. These actions usually include signing up for a service or purchasing a product. Therefore, simplify your forms. Make sure you provide clear instructions to your app users.

    Need help with your mobile UX design in Melbourne?

    At Digital Pieces, we pride ourselves on our mobile and web app development expertise in Melbourne. We are here to assist you if you require consultation for your next mobile app project. Together, we will bring your app idea to life with a design that delights users.

    Connect with our expert team.

    You have successfully signed up for our newsletter.

    ok

    Capabilities

    our work

    Copyright ©
    2024 Digital Pieces