5 much-needed tips to build an online portfolio that impress clients

Going to build your online portfolio? Here are some tips to guide you in your journey.

by Natko Radmilovic - Art Director
5 much-needed tips to build an online portfolio that impress clients

5 much-needed tips to build an online portfolio that impress clients

In this ultra-competitive age, having a powerful online portfolio will boost your brand visibility and put your best work first, where customers can see it. Not only that, but it will also allow you to show off what makes you so unique.

If you’re unsure how to put together an online portfolio, getting started can be overwhelming. To help you in your journey, here are a few tips and suggestions from our UI/UX designers in Melbourne. Please have a look:

1. Know why you need a portfolio

There’s so much about an impressive portfolio that can really help showcase your work. It’s your chance to show clients who you are, what you do and how good you do it. Whether you are a graphic designer, photographer, builder or tradie, your client will look at your past projects. Direct and clear communication matters here. Make sure you understand your portfolio requirement, what your customers want to see.

2. Target your clients

Know the questions your clients ask and try and answer them in each portfolio item. Research your clients FAQs and then create a portfolio that gives your users these answers. Meet industry experts and connect with them to discuss trends that clients love. Be sure your portfolio matches your personality and skills.

3. Include social proof

Social proof is a key booster of brand reputation and credibility. In fact, nine out of ten B2B buyers most likely buy a product/service after reading a positive review about it. This is where user-generated content really influences the decision-making process and guides your shoppers in their buying journey. Include client testimonials in your online portfolio.

4. Consider the website format

A professional portfolio is always simple and intuitive. It should not overwhelm website users. In other words, it should complement your website layout. Don’t forget about search engine optimisation (SEO) because a professional portfolio won’t do any good if users can’t find it.

5. Make it easier to navigate with categories

When you’ve got a lot of work to show off, it can be overwhelming. It can also be misleading, especially when the initial projects are all focussed on the same services. This is where categories can demonstrate your range and make it easier to navigate your portfolio. If you’re a builder who builds residential, commercial and NDIS housing as an example, then setup categories to allow a user to quickly and easily sort through your portfolio to view the category they are interested in.

Final thoughts

Remember, a portfolio is an ongoing project. It’s never finished, which means you will have to refresh it with your newest and best work. So, if you are considering a portfolio for your website, we are here to help. Whether you want to create a portfolio from scratch or update an older one, hire a UI/UX designers in Melbourne.

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