Why is it vital to have a website maintenance plan in place with a creative web agency?

Here are the top reasons why you must have a professional team of web designers in Melbourne - to take care of your website maintenance.

by Jessica Richards - Business Development Manager
Why is it vital to have a website maintenance plan in place with a creative web agency?

Why is it vital to have a website maintenance plan in place with a creative web agency?

It goes without saying that neglecting basic website support and maintenance can result in unpleasant consequences, such as bad website experiences and declining search engine rankings. Aside from that, a poorly maintained website often becomes overwhelming to use. So, regular maintenance is mandatory. Not only does it give you access to new code updates and features, but – more importantly – also delivers security fixes and other measures that keep your website safe and secure.

Here are the top reasons to have a proper website maintenance plan in place with the help of professional web designers in Melbourne.

1. Have technical expertise on hand

When something happens to your website, you will have a much better chance of mitigating the issue if you have a proper maintenance and support plan in place. Knowing about the issue right away helps eliminate delays and avoid any potential destruction.

So, it’s good to rely on a professional when it comes to web design and development. The professional can help you resolve a plethora of future problems with things like website security, SEO, content audit, CMS updates, analytics etc.

2. Keep your website secure

Did you know that small and medium-sized businesses (SMB) are extremely vulnerable to cyberattacks? In fact, 43% of cybersecurity attack victims are mostly SMBs. This makes professional maintenance a crucial pillar in website security.

Generally speaking, websites built using open-source CMSs are more prone to hackers who can exploit outdated web software. Having a professional website maintenance service in place will ensure that your website is kept up to date.

3. Deliver a positive user experience (UX)

The user experience that people get when they visit your website is crucial to your business. A bad experience is likely to drive your potential customers away. For instance, if your webpage takes forever to load or has multiple broken links, visitors will have difficulty finding the information they are looking for.
Whereas, if the experience is clean and seamless, you are likely to retain more visitors on your website. Thus, performing regular maintenance can eliminate many of your frustrations, ensuring that your website visitors will have a positive experience in the end.

4. Add new features and functionality

Whether you want to add new plugins, themes or simply content to your website, it’s always a great idea to opt for custom web development. A professional agency will help you keep your content up-to-date to ensure that it is relevant and accurate. This may include adding blog posts, product descriptions and removing outdated content.
Also, you can monitor your website’s performance. Identify potential problems and take the necessary steps to keep your website running smoothly. This may include optimising your website’s speed, responsiveness, image sizes, etc.

5. Improve your search engine ranking

Ranking high on SERPs (search engine ranking pages) is vital to driving traffic to your website. If you want to improve SEO, you must maintain your website with the help of web designers.

Professional SEO packages will help you outsmart your competition by tracking and improving your search engine ranking. You can take care of an array of SEO issues, from higher bounce rates to broken links.

6. Save time and money

You might think that you will save a lot of money if you maintain the website yourselves. But just like your vehicle, it will cost more to fix an issue than to fix it with a digital agency.Having a professional maintaining and backing up your website as part of a website care plan provides you reassurance.

Time is money. Doing your own website maintenance and support tasks will just keep you from doing more important tasks. So, don’t allow your investment to go to waste and hire a professional agency for web design and development.

Have a website maintenance plan in place?

At Digital Pieces, we are an award-winning digital agency in Melbourne. We have carefully created different website maintenance plans that are mapped out to help websites remain secure, functional and successful. Take the monthly maintenance plan for instance, which includes phone and email support, remote support, dedicated account management, regular system upgrades, security enhancements and much more.

To learn more about the maintenance plans, get in touch with us.

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