2. Integrating web design with Artificial Intelligence (AI)
AI is the future and is going to be integrated into almost everything that you can possibly imagine. Businesses are already incorporating different elements of machine learning and artificial intelligence, which help them optimise their user interface and user experience. Also, they are looking forward to personalise their products and services with AI. This personalisation will surely enhance conversions and make the UX design much better. In short, the blend of AI and UI/UX design is a win-win situation for business websites in 2021.
3. Pivoting more customers with mobile-friendly web designs
Did you know that 51% of global internet traffic is generated by mobile devices?
The popularity of mobile devices is slowly and firmly increasing, which means there is a huge sphere of mobile users, right here on the internet. For the sake of the success of your marketing campaigns, you have to adapt mobile-friendliness. This means you should prioritise responsive, mobile-friendly websites for better SEO results and user experience.
Although a mobile-first design isn’t a new web design, it’s going to become much more important in 2021. This is because Google has been predominantly using the mobile version content for indexing and ranking websites. And it will continue prioritising mobile-first design in the eyes of all users and UX designers.