5 frustrating reasons why your website loading speed is slow

Ever wonder why your website is slow? Here are the most common reasons for slow website loading speed.

by Natko Radmilovic - Art Director
5 frustrating reasons why your website loading speed is slow

5 frustrating reasons why your website loading speed is slow

When it comes to websites, every second is crucial. Even a one second delay in your page response can lead to a 7% reduction in conversions. Strictly speaking, the delay means losing traffic, revenue and credibility. So, don’t let your website slow down.
Check out this informative article where our experienced web design experts from our Melbourne office would like to discuss some of the most common reasons for slow loading websites.

1. You are not optimising your images

A large volume of optimised images can be the reason why your website is slow. This is because high-resolution images need lots of bandwidth to load. By uploading these large-sized images, you are unnecessarily increasing the size of your web pages, which is making your website slow.
In addition, the image format can also be another reason for your problem. For instance, JPEG images have a much smaller size as compared to other formats like PNG or GIF. Quite naturally, your website will run faster by using JPEG images.

2. You are not improving your caching techniques

Caching enhances the performance of your website by letting it store frequently used data points in the cached memory. When your website faces any subsequent requests for the same content, this cached memory serves the requested content to the visitor. But having inadequate caching techniques can lead to slow data retrieval, which can further slow down your website.
Without proper caching, your website has to load all the data and files for every request, which is completely unnecessary. Therefore, focus on speeding up the entire process of data retrieval and website development.

3. Your website has some JavaScript issues

JavaScript can add dynamic content to websites but when it’s implemented incorrectly, it can cripple your page loading speed. For instance, the incorrect implementation of JavaScript/jQuery plugins can make a website load slow. Also, using multiple API calls to render JavaScript data could be the reason why your website runs slow.

4. Your website doesn’t use a CDN service

A Content Delivery Network (CDN) service consists of numerous servers located in strategic geographic locations, serving web content to visitors with high performance. Based on the geographic location of your visitor, the nearest available data centre minimises the round-trip-time (RTT) and quickly serves the requested content. Therefore, not having CDN simply means greater RTT which further leads to slow page loading.

5. Your website has an excessive database

If there is excessive overhead present in your database, chances are high that your website is slow. When extraneous information is saved to your database, your website becomes more complex. This overhead database refers to your site’s logs, transients and other entries built from plugins or themes over time, which can cause database queries to consume longer time than necessary.

6. Your website has increased code density

As mentioned above, large-sized, dense web elements have a negative impact on page load speed. Unless your website has ample resources to execute densecode, it will slow down.

The bottom line: Don’t be slow

We’ve pinpointed some of the most common causes of slow website speed throughout this article. Although it can be difficult to figure out what exactly is slowing your website down, you shouldn’t leave any stone unturned. In addition, our team of Melbourne web design experts are here to help you increase the speed of your website.

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