2. You are not improving your caching techniques
Caching enhances the performance of your website by letting it store frequently used data points in the cached memory. When your website faces any subsequent requests for the same content, this cached memory serves the requested content to the visitor. But having inadequate caching techniques can lead to slow data retrieval, which can further slow down your website.
Without proper caching, your website has to load all the data and files for every request, which is completely unnecessary. Therefore, focus on speeding up the entire process of data retrieval and website development.