Web design tips: Improving customer experience and engagement online

The design of your website has a huge impact on customer experience and satisfaction. Here are some tips to follow when creating your new website.

by Natko Radmilovic - Art Director
Web design tips: Improving customer experience and engagement online

Web design tips: Improving customer experience and engagement online

They say you only have 15 seconds to grab your user’s attention when they land on your website. That’s all you have to show your users who you are and what you offer as a business. Now, this is where your web design can act as one of those key elements which can make or break your online game.
Quite simply, having a responsive, customer-centric web design helps you increase your chances of converting a user to a lead.
If you are planning to create a new website or revamp an existing one, here are some web design tips suggested by an experienced team of UX designers in Melbourne.

1. Create an engaging homepage

If your users think your website is awful and undecipherable, there’s no way they’re going to stay. So how to make the first few seconds captivating enough for users to stay on your website? The answer is simple – create an engaging, easy-to-navigate homepage.
Incorporate a clean, uncluttered layout and put your brand’s messages in the fore-front. Pay attention to the psychological impact of colours you use. Also, include visuals with bold typography on both desktop and mobile devices; this leads us to the next point.

2. Prioritise mobile-friendliness

In today’s digital age, mobile-friendliness is no longer an afterthought; it is the top priority of every online business. The key to creating a mobile-friendly, responsive website is simplicity and accessibility. As a business owner, you need to focus on delivering effortless navigation and mobile-specific web designs.

3. Personalise the customer experience

We are living in the age of personalisation where customers love getting flattered online. Personalising emails or messages is not sufficient these days. You also need to personalise the customer experience throughout the buying journey. Making recommendations and suggesting personalised products based on the user’s location and browsing history are some great ways to provide a great customer experience.

4. Streamline the checkout process

One of the key parts of the thought-through customer experience is ensuring that customers can buy products/services easily. Whether it’s a recurring subscription or a one-time purchase, you have to offer a hassle-free checkout process to your customers. Don’t waste their time by asking for additional purchase information and multiple identity checks. If you wish to have the best web design, consider testing your checkout procedure periodically to monitor how much time it takes to finish the purchase. The easier it is, the better your website becomes.

5. Maximise the page loading speed

Encountering a slow-loading page is a user’s biggest frustration. Therefore, you should make sure your website is highly responsive with a minimal page loading time between pages and clicks. Reduce the size of your files as much as possible. Also, consider integrating the right elements and user-savvy designs in your website to make your website faster.

Summing up

Customer experience has always been a dynamic, ever-changing concept. The COVID-19 pandemic is its biggest example, which has forced businesses to elevate their online experiences and boost complacency to the curb. In order to stand out and create an engaging web presence, follow the above web design tips/principles suggested by our web development agency in Melbourne.

Let your web design strengthen your online presence with one of the best web design companies in Melbourne.

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