4 ways psychology impacts the colour decision for your web design
The human psychology is impacted in lots of ways by what they see. Colours, in particular, are quite effective at sparking certain emotions and a big part of the reason is that colours activate certain receptors in our brain. This is the reason why web designers are widely adopting colour psychology in their designs.
Colour psychology plays a vital role in creating a very specific mood or impression on a website’s user. If a site’s colour is not transmitting the right impression, it can result in high bounce rates. On the other hand, if the impression is right, it induces interest that makes the users stay and browse the website.
With a team of reputed website designers from Melbourne, let’s find out 4 ways psychology impacts the colour decision for web design: