4 ways psychology impacts the colour decision for your web design

Colour psychology plays an important role in the success of a website. When implemented properly, it can enhance the user experience of your website. Here are 4 ways colour psychology can impact the design of your website.

by Natko Radmilovic - Art Director
4 ways psychology impacts the colour decision for your web design

4 ways psychology impacts the colour decision for your web design

The human psychology is impacted in lots of ways by what they see. Colours, in particular, are quite effective at sparking certain emotions and a big part of the reason is that colours activate certain receptors in our brain. This is the reason why web designers are widely adopting colour psychology in their designs.

Colour psychology plays a vital role in creating a very specific mood or impression on a website’s user. If a site’s colour is not transmitting the right impression, it can result in high bounce rates. On the other hand, if the impression is right, it induces interest that makes the users stay and browse the website.
With a team of reputed website designers from Melbourne, let’s find out 4 ways psychology impacts the colour decision for web design:

1. Different users prefer different colours

Different people have different colour choices and interests. For instance, if we consider gender, studies show that both men and women like blue and green colours. Purple is also a preferred colour among women, however, it is the least favourite colour among men. Another valuable insight is that men generally prefer bold colours when it comes to shades, tints and hues, while women prefer softer ones.
Likewise, people from different age groups also prefer different colour groups. So, when you are choosing the colour palette for your website’s design, keep the demographics of your audience in mind.

2. The mood depends upon colour types

Colours have two main categories — warm and cold. These classifications have an impact on how we comprehend colours. Warm colours are in the red area of the colour spectrum and include red, orange and yellow. These colours can invoke a sense of warmth and passion. As warm colours have high wavelengths, they work best when they are used as accent colours in web design. However, the design can look too flashy if you use warm colours as the basic colours of the design. On the other hand, cold colours are in the blue area and include blue, purple and green. These colours create a calming effect and are often used for subtle and professional designs.

3. Bright colours are best for calls-to-action

The highest-converting colours for calls-to-action (CTAs) are bright and bold colours such as red, green, orange and yellow. On the other hand, darker colours such as grey, black, brown and purple have very low conversion rates, when used in CTAs. Therefore, it is a great idea to use bright shades for a popup or call-to-action.

4. Colours speak a lot about the brand

Colours play an essential role in branding and company recognition. There are colour associations for specific industries, such as white for tech, green for Eco products and red for fast food. By putting users in the right frame of mind through these learned colour associations, you can influence them to buy your product or service through your website.

‘According to studies, nearly 85% of consumers stated that colour was one of the main reasons that led them to buy a certain product.’

Colour is a powerful communication tool and can play a crucial role in a website’s success. The signals it generates can influence the mood and outcomes of the users. If you invest time in understanding the psychology of colours, you can make your web design more persuasive.
Looking for an innovative agency for web design in Werribee? Get in touch with the experts at Digital Pieces, a proclaimed agency for web design.

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