Tell a story through your videos and add to your website’s UX
In the age of the internet, visual elements have become a powerful medium to entertain, educate and engage people. Back in the time when there was no internet, stories were passed on from person-to-person through the word of mouth. But now, things have turned around. The internet is everywhere and information is travelling at the speed of light.
As there’s endless content on the internet nowadays, it has become harder for businesses to stand out. Merely providing a list of features and products on your website is not enough now. You need to be different, creative with your website design and marketing strategy. For that, you should know how to transcend your brand story through the mind of your target audience.
Video storytelling: The art of good customer engagement and retention
When it comes to storytelling, videos are one of the most effective tools in the arsenal of a UI/UX Melbourne designer. It has been found that 86% of people love watching more videos from a brand. Additionally, 92% of marketers use them as a vital part of their marketing strategy. In a nutshell, videos make your audience want to come back for more and bring life to your ideas, credibility and purpose.
In this writing piece, we’ve gathered some creative ideas to tell your brand story through videos and optimise your website’s user experience (UX).