5 crucial steps to design your brand’s label

Planning to design a brand label, but don’t know where to begin. Here’s a 5-step guide to help you in your journey.

by Natko Radmilovic - Art Director
5 crucial steps to design your brand’s label

5 crucial steps to design your brand’s label

A well-designed brand label isn’t just a practical business necessity, it is also an amazing way to reflect your creativity and ingenuity. The purpose of a brand label is to keep informing your prospective buyers about their purchases. You can do so by describing the product and conveying the overall message.
Although logos are mostly small and versatile, when it comes to product labels, they provide a larger canvas. Additionally, there is an array of things you might need. Here’s a step-wise guide to help you design your brand label.

1. Know your prospective buyers

The first and probably the most important step is defining your target audience and conducting thorough research. Outline the buying journey of your prospects, understand demographics and segment them accordingly. The more you understand them, the easier it becomes to design your labels. Also, it’s always great to research your competition as well. Not only will this help you stay competitive, but also help you learn from their mistakes.

2. Choose the right label size

The next thing is determining your packaging design and size. Choose a label size that offers the utmost flexibility and comfort when it comes to packaging your product. Ask yourself: What are the industry standards? Is it a good idea to include visuals? Do you want a full wrap label or a minimalistic label? As long as you know the dimensions of the packaging, you can easily determine these things for your products.

3. Consider using colours

Similar to choosing the label size, picking the right colour scheme for your product label matters a lot. Since different colours evoke different human emotions, know which colours are best for your brand label. You can even make use of negative space to ensure clear messaging. Keep in mind that your colour scheme goes well with your brand’s message. For instance, if your product is a bottle of organic sauce, try using a colour scheme that depicts the organic nature of the product.

4. Include the key information

When designing your brand’s label, include the most important information. Keep everything readable within your brand’s label and description. Outline what are your needs and how to make sense with your product descriptions. For instance, beauty creams include the most important buying information like the origin and ingredients of the product.

5. Don’t overwhelm

Your label’s information and design should not be overloaded. The goal is to inform your consumers, not to overwhelm them. While you can pull off a text-heavy label, this approach is not always effective. So, avoid using too many graphics, visuals and texts. Leave plenty of white space. De-clutter unwanted elements from your brand’s label. Be clear and easy to understand.


The end

Designing a brand label can seem like a complicated task at first, but with this guide, you can accomplish the task of evoking the product’s unique qualities all while fitting within your brand. If you’re ready to start designing your brand label, get in touch with a leading web design agency in Melbourne.

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