The pursuit of a great user experience: 10 secrets you need to know when designing your website

Your UX design is the backbone of your business website, so make it as robust as possible by following these design principles.

by Natko Radmilovic - Art Director
The pursuit of a great user experience: 10 secrets you need to know when designing your website

The pursuit of a great user experience: 10 secrets you need to know when designing your website

Just for a moment, think about a website you love the most. Why do you love it? Is it because of the content, navigation, usability or web design? Here, the key idea is user experience (UX), which focuses on your overall experience when you land on a website.
Despite the prominence of UX, its core principles are often neglected by many website owners, developers and designers. While designing your website, it is important to have a clear understanding of those practices that make UX engaging, intuitive and user-focused. By the means of this article, we’re going to take you through the ten most important design principles of UX. Let’s begin!

 

1. Taking a professional stand

Optimising the user experience of your website requires lots of technical know-how. Of course, not everyone has it. So, we advise you to take a consultative approach to handle your UX designing project. Think carefully about the way in which your users interact with your website and hire the best web designers in Melbourne.

2. Having a hierarchical approach

In the simplest manner, a hierarchical approach can be defined as a way of mapping the information of a website in a tree-like structure. This helps you cover all the aspects of your website so that the information flows naturally. Sadly, hierarchy is often forgotten while designing a website. When it’s implemented effectively, your web pages will look organised and content, compelling users to take the desired actions without any second thought.

3. Determining Calls to Action

When it comes to designing a successful website, determining your calls-to-action (CTAs) is a key UX principle. Website owners are often playing around with this principle, which is a good thing. To properly optimise your CTA, make sure what actions you are going to optimize with it. For instance, it could be “contact us” or “continue reading”. Once you have a clear idea about the action you want your user to take, try to A/B test different CTA approaches to find out what works the best for your website.

4. Focusing on responsiveness

With more than 14.91 billion mobile phones operating worldwide, it would be unfair to not make your website compatible for these devices. Just imagine, your website text and font are too small on some mobile screens. This means that your visitors will find it difficult to read your pages, which will ultimately make them leave your website. However, a responsive website will automatically detect your users’ screen size and adjust the web design accordingly. Therefore, implement a responsive web design and give your mobile users the best possible experience.

5. Keeping accessibility in mind

Since everyone deserves to browse your website, web accessibility makes your website easy for everyone to use, including people with disabilities.This specific principle allows your users to have a great experience without worrying about their disabilities. Lookout for accessibility tags and then use them on your site. You can also create structural elements to tell accessibility tools what to display when users land on your web pages.

6. Decluttering your website

Clutter is one of the biggest enemies of user-friendliness. It can overwhelm users with all the information and design elements on your website, making them lose interest instantly. So, stay on top of clutter and avoid it. Make sure your content doesn’t confuse visitors with too much information. It is better to learn from your competitors when it comes to decluttering your website.

7. Improving the page loading speed

In today’s digital world, every second matters when visitors land on your website. So, it’s necessary to optimise your images and videos to improve your website speed. By reducing your image size and decluttering all the unnecessary elements, you could make your web pages load faster and deliver a better UX. Make sure your website loads within two seconds on any device. Although speed optimisation could be challenging and hard to figure out, it’s best to reach out to an experienced website design agency if you’re having issues with your website speed.

8. Navigating visitors through the website

When visitors land on your website, they want to do something specific. For instance, they might want to check your blogs, buy your products or learn more about your services. It’s your job to tell them how to proceed and take the desired action. By highlighting your calls-to-action and making them noticeable, you can easily achieve your navigation goal. Whether your visitors are looking for signup or an email list to buy your product, place at least one CTA per page so that they could figure out how to take the next step.

9. Optimising for search engines

There is absolutely no meaning in designing a great website if no one’s going to see it. The key point is to show off your web presence through search engines and attract more customers. That’s where search engine optimisation (SEO) comes into action. It is the process of improving your website ranking to increase its visibility when users search for products/services related to your business in the search engine. The better the ranking of your pages, the more likely you are to attract prospective customers to your website.

10. Testing everything time-to-time

The final and probably the most important principle of UX design is conducting time-to-time tests. You want to ensure your web pages are usable, responsive, fast and accessible. For those reasons, you will need to put in place a rigorous system of testing. There are several tools that allow you to test your website, but nothing beats old-fashioned, in-person tests. We advise you to create a proper testing model with the help of a creative website design agency.

Final thoughts on user experience

Happy end-users are the secret of success. And without well-designed UX, it would be impossible to make your end-users happy. So, whether you’re a website owner, designer or developer, these UX design principles would help you and your organisation grow.
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