7. Improving the page loading speed
In today’s digital world, every second matters when visitors land on your website. So, it’s necessary to optimise your images and videos to improve your website speed. By reducing your image size and decluttering all the unnecessary elements, you could make your web pages load faster and deliver a better UX. Make sure your website loads within two seconds on any device. Although speed optimisation could be challenging and hard to figure out, it’s best to reach out to an experienced website design agency if you’re having issues with your website speed.
8. Navigating visitors through the website
When visitors land on your website, they want to do something specific. For instance, they might want to check your blogs, buy your products or learn more about your services. It’s your job to tell them how to proceed and take the desired action. By highlighting your calls-to-action and making them noticeable, you can easily achieve your navigation goal. Whether your visitors are looking for signup or an email list to buy your product, place at least one CTA per page so that they could figure out how to take the next step.
9. Optimising for search engines
There is absolutely no meaning in designing a great website if no one’s going to see it. The key point is to show off your web presence through search engines and attract more customers. That’s where search engine optimisation (SEO) comes into action. It is the process of improving your website ranking to increase its visibility when users search for products/services related to your business in the search engine. The better the ranking of your pages, the more likely you are to attract prospective customers to your website.
10. Testing everything time-to-time
The final and probably the most important principle of UX design is conducting time-to-time tests. You want to ensure your web pages are usable, responsive, fast and accessible. For those reasons, you will need to put in place a rigorous system of testing. There are several tools that allow you to test your website, but nothing beats old-fashioned, in-person tests. We advise you to create a proper testing model with the help of a creative website design agency.
Final thoughts on user experience
Happy end-users are the secret of success. And without well-designed UX, it would be impossible to make your end-users happy. So, whether you’re a website owner, designer or developer, these UX design principles would help you and your organisation grow.
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