How does a professionally designed website benefit you and your business?

Around 73% of small businesses already have a website; what about you? Here are some good reasons to invest in professional website designers.

by Jessica Richards - Business Development Manager
How does a professionally designed website benefit you and your business?

How does a professionally designed website benefit you and your business?

Do you really need a professional web presence for your small business? The answer is a big YES! In today’s world, there aren’t many businesses that can survive without an online presence. It is reported that 73% of small businesses have a web presence.

Why do today’s businesses need a professional website?

Your business’s online presence, regardless of the industry, can create a massive impact on its bottom line. This is because a majority of your customers will visit your website before making a purchase.
In fact, 81% of buyers choose to research a business online before making any purchase. So, having a strong web presence can be a make or break for generating more leads and revenue. Yes, the quality of your web design would impact the outcomes.

As a leading website design agency in Melbourne, we’ve helped numerous businesses of varying sizes create a solid web presence. Sometimes, they are hesitant to get online because they don’t know how to manage a website. Other times, they are concerned about the pricing.

7 wonders a website can create for your business

A website can be a highly effective marketing tool for your business. So, there’s no solid reason not to have a web presence. Below are some notable benefits of having a professional website design:

1. Positive first impression

First thing first, amateur websites can compromise your credibility with your prospects, but professional web designers and developers will ensure a powerful and compelling first impression. This creates a point of contact that provides customers with an easy way to contact you and learn more about your business, products and services.

2. Better Google performance

While you may never have thought about it this way, having a website is an essential feature that drives clicks and keeps people engaged and interested. It will improve your business’s search engine ranking performance. Google takes websites very seriously. So, if you want to stay at the top of the search engine results pages (SERP), you will need to invest in a professional website design agency.

3. Brand consistency

To outshine the competition, you will need a website that incorporates the latest web design trends and drives your prospects toward a specific CTA (call-to-action). Here, experienced web designers will help you understand the different assets of your brand, such as the logo and colour. They will use this in the best way possible on your website to showcase your brand in a consistent way.

4. Streamlined customer journey

A business website is where you want your customers from different channels to end up. It is like a physical shop where shoppers walk by and look at what you offer. When the web design is solid, they’ll visit your website again-and-again to find out more about the business. However, if there isn’t a website, they might not take the next step in the customer journey.

5. Fewer expenses

As discussed above, many businesses believe that it’s difficult and expensive to create a website, but that’s not true. Creating and hosting a business website is affordable. When you get the job done well, you won’t need any other website designers to make redesigns again. This simply results in fewer expenses.

6. Time and resource-saving

Businesses get calls from their customers asking questions about locations and hours of operation. Missing a call means making the customer unhappy. However, a website can help you manage these calls and increase internal productivity. It allows customers to find useful information without making any call, which ultimately results in a better user experience.

7. Increased ROI

The longer the visitor stays on your website, the more they get to know about your brand. Simply put, a strategically built website will attract more visitors to your business and help convert them into prospects. This will inevitably boost revenue. So, if you wish to generate more sales, then invest in a web agency.

Summing up

A professional web design, which does not compromise the look and feel of your website, should always be your top choice. By hiring reliable web designers, everything from text to images will help users make purchases from your website. Need to hire a professional website design company in Melbourne?
Talk to us for more info.

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