Easy-to-navigate website experience: What should be done and what shouldn’t?
Have you ever visited a website to perform a particular task, but found yourself completely lost, not knowing where to go? That’s probably because you have encountered a poorly navigated or structured website. In fact, 61.5% of visitors immediately leave a website if it has lousy navigation.
You see, your website navigation can make or break your visitors’ experience. When visitors attempt to navigate a website without a well-defined structure, they feel overwhelmed and drop out due to no map and no frame of reference. However, building an easy-to-navigate website improves accessibility, bounce rates, conversions and user experience.
What is website navigation?
As the name suggests, website navigation is a way of showing the relevance of pages, content and information on a website, which helps users to find what they are looking for. It is presented by a set of links or icons like side bars, header or footer menus.
Considering navigation should be as simple and easy as possible, it is essential to design a well-structured website with a UI/UX designer. Navigation not only includes sketching pages but also an abstraction. All these elements create a greater impact on sales, user experiences and Search Engine Optimisation (SEO) rankings.
What is the importance of website navigation?
If your website navigation isn’t good, there’s no point in having a well-designed website. Your visitors won’t be able to navigate easily around your website to find what they want. So, it’s much-needed to keep it simple and effective to increase user experience and keep users happy. Listed below are a few good reasons why your website navigation is important.