Easy-to-navigate website experience: What should be done and what shouldn’t?

When it comes to your web design, navigation plays a key role in delivering a great user experience. Here are a few tips to make your website easy-to-navigate.

by Natko Radmilovic - Art Director
Easy-to-navigate website experience: What should be done and what shouldn’t?

Easy-to-navigate website experience: What should be done and what shouldn’t?

Have you ever visited a website to perform a particular task, but found yourself completely lost, not knowing where to go? That’s probably because you have encountered a poorly navigated or structured website. In fact, 61.5% of visitors immediately leave a website if it has lousy navigation.
You see, your website navigation can make or break your visitors’ experience. When visitors attempt to navigate a website without a well-defined structure, they feel overwhelmed and drop out due to no map and no frame of reference. However, building an easy-to-navigate website improves accessibility, bounce rates, conversions and user experience.

What is website navigation?

As the name suggests, website navigation is a way of showing the relevance of pages, content and information on a website, which helps users to find what they are looking for. It is presented by a set of links or icons like side bars, header or footer menus.
Considering navigation should be as simple and easy as possible, it is essential to design a well-structured website with a UI/UX designer. Navigation not only includes sketching pages but also an abstraction. All these elements create a greater impact on sales, user experiences and Search Engine Optimisation (SEO) rankings.

What is the importance of website navigation?

If your website navigation isn’t good, there’s no point in having a well-designed website. Your visitors won’t be able to navigate easily around your website to find what they want. So, it’s much-needed to keep it simple and effective to increase user experience and keep users happy. Listed below are a few good reasons why your website navigation is important.

1. Increased visitors

Easy-to-navigate websites help people to find the information they want easily and effortlessly. Well-planned navigation provides simple navigation bars and links that encourage more and more visitors to explore your website and its content.

2. Boosted sales

When you have a number of happy visitors with an increased time spent on your website, you are likely to experience a boost in your sale. This is because they will navigate through your website and make a purchase without facing any hassle.

3. Improved user experience

Without proper navigation, websites don’t look good; they appear unorganised. Since nobody wants to waste time in understanding how a website works, it is essential to have clear and simple navigation to complement user experiences.

4. Better web design

Your navigation makes your website look attractive or unattractive; the choice is yours. When the navigation is simple and intuitive, it has a greater impact on your web design. It also impacts your web traffic, conversion rate and SEO ranking.

How to make your website easy-to-navigate?

Want to improve the overall user experience and navigation of your website? Luckily, we’ve come up with a list of things you can do and help visitors find their way when they land on your website. Here’s how to turn a potentially negative experience into a positive one:

(1) Optimise your website for mobile-first

Having mobile-first navigation is a must in this mobile-first world. I mean, more than half of the global web traffic is generated by mobile phones. So, how could you ignore that? Your users expect the mobile user experience of your website to be as smooth as possible. If your website navigation doesn’t render appropriately on mobile, you are going to be in trouble.
So, provide your users with an optimised navigation bar to see an improvement in your mobile conversion rate. Simplify the navigation bar and clear unnecessary options from it. Make sure the links and icons are large enough for users to tap them easily.

(2) Make site bar clear and visible

Making a website search frictionless is one of the top priorities of every successful business. It has been observed that a website search converts approximately two times more often than a website that doesn’t have search options. That makes sense because users are much more likely to find what they’re looking for through a search bar. From IKEA to Amazon, everyone understands that and heavily relies on website search.
Your sidebar shouldn’t look like the rest of your website content. To make it stand out, choose a different background colour than the body copy, use white space and make sure there’s enough separation between your sidebar and other elements of the page.

(3) Put everything right where it’s easy to find

Don’t compromise user experience for the sake of making your website visually appealing. Put your website navigation where visitors expect to find it. For instance, you can place a navigation bar at the top of the page or in the top right corner as per the needs of your target audience.
To ensure that you don’t bounce away your potential customers, maintain the same location, style, font and colour of the navigation bar to help them locate the next place to visit on your website. Remember, your website visitors are notoriously short on patience. So, give them faster access to the content on your website by making everything visible.

(4) Make your hypertext obvious

Don’t let your web design get in the way of usability, accessibility and navigation. If users can’t tell a hyperlink from a body copy, they will feel confused. So, make hypertext obvious by ensuring it stands out from every other element on that particular page. Format it in a different colour or just make it bold. Also, consider turning your header navigation links into buttons, as per your choice.

Is your website easy to navigate?

Hope you find these tips useful for your website. Now that you understand how to make your website easy-to-navigate and usable, make sure you analyse it. If you think it’s not, then all you need is a UX designer in Melbourne.

 

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