10 proven web design tips to drive sales
Do you have a lot of web site traffic, but can’t convert it? It’s time to figure out the issue with our Melbourne Web Developers. There are several factors that may contribute to the problem. For instance, slow-loading websites often result in low conversions. Even a 1-second delay can result in a 7% reduction in conversions.
Whether you have a slow-loading website or a poorly designed e-commerce store, here are a few good tips to encourage visitors to become customers.
Think like your prospects
If you’re failing to offer a user-centric experience, then your prospects will abandon your website. So, always keep your target audience in mind to create a sales-driven website. Look at your website from the user’s perspective and analyse it carefully. Go through every small element of your web design. Try to understand what is lacking (if there’s something) and then take actions accordingly.
Keep everything simple and intuitive
One of the best things that even Google suggests is keeping your web design simple. The more design elements you include, the more overwhelming your website becomes for visitors, which isn’t a good sign for closing sales. That’s the reason why minimalist websites are considered more visually appealing compared to websites filled with a bunch of graphics.
To simplify your website design, it’s always good to:
• Eliminate unwanted/distracting design elements.
• Rethink your sidebar and use a single-column design in it.
• Make use of white space to add simplicity to your website.
• Have standard tropes and layouts.
• Make your call to action visible.