Designing your website as per user psychology: 5 tips to do it right

What is common among your web design and user psychology? A lot actually! Consider reading this writing piece to find out how to design your website as per user psychology.

by Jessica Richards - Business Development Manager
Designing your website as per user psychology: 5 tips to do it right

Designing your website as per user psychology: 5 tips to do it right

There was a time when businesses were mostly revolving around online marketing, pop-ups and flashy emails. But the present is different. The modern-day user is smarter than ever. In order to stand out and carve your own niche, you need to understand your target users and their psychology.

Gone are the days of flimsy marketing and aggressive web designs. Today’s user engagement is mostly about human-centred designs and the appearance of your website that will make or break your online game. Thus, it is vital to understand how the brain of your target audience works and what truly engages them.
Want to know how to make your website look more attractive as per the psychology of your users? Here are some useful tips listed below by a leading web design company in Melbourne. Check them out!

1. Use different colours to evoke different emotions

First of all, let’s talk about colours and how they evoke emotions. It has been found that colours can increase brand recognition by up to 80%. This means that the right choice of colour combination and tone can leverage your online presence.
The psychology behind the influence of colour is very simple. You know, red colour represents love and romance; whereas, white represents spirituality and peace. So, just like these colours, you can use different colours in your website design to convey different messages to your users. Make it more user-engaging by putting effort into understanding the psychology of colour. To do so, consider asking experienced web designers in Melbourne.

2. Understand the concept of white space

The way your web pages are organised and presented can dramatically affect your user engagement and retention. On one hand, it is always tempting to stack a large amount of content on your web pages. On the other, organising them with white space and balancing them by eliminating negative space should be your priority. If you’re not familiar with white space, it is that area of a web design in which no content or visual element is present. But why should you incorporate white space into design and web development in Melbourne?
White space plays a significant role in a web design because it visually provides a resting/breathing space for the user. Overwhelming content can be self-destructive. Think from a visitor’s point of view for an instance. A cluttered web page that has too much content seems chaotic; isn’t it? Will you care to explore and read such web pages? Obviously, not! That’s why you need to understand and implement the concept of white space.

3. Be more precise with the choice of typography

Doesn’t matter how well-written your message is, the wrong font can always waste it. As most of the information on a website is in the form of written language, optimising it with the right typography can optimise its accessibility, readability and usability. You can use different typefaces for conveying different emotions and messages. Each one of them is designed to be used in specific situations and for certain uses. For instance, Serif fonts are mostly associated with professionalism and seriousness, while San-Serif fonts are more contemporary.
When you’re planning to use too many fonts, each one of them will fight for attention. To avoid this, minimise the number of fonts. Also, your users are more familiar with standard fonts that help them read faster. That doesn’t mean you can’t play with other fonts to create an immersive experience. Our best advice is you should prefer opting for a typeface that works well with your business and represents your brand story in an interesting manner.

4. Keep your content clean and organised

You know, content drives traffic. But if its disorganised, visitors aren’t going to stay on the website. Due to overly loaded web pages, it is extremely difficult to find useful content, which often invokes stress and anxiety. In other words, mudding up your website irritates your users, leading to low traffic and high bounce rates. Therefore, keep your content organised, easy-to-read and concise.
In today’s world, content needs to get edited and organised so that there is an ease in providing adequate and needed information without overwhelming users. Here, web design can play a crucial role in helping visitors find what they need quickly and easily, giving them good vibes that they are in the right place.

5. Dig deeper with visual elements

One of the most effective ways to stay ahead of your competitors is incorporating eye-catching, awe-inspiring images that are high in quality. As human beings gravitate more towards an image rather than a text, using appealing, high-resolution images is a proven technique to captivate user attention.
Did you know that a typical user spends 5.94 seconds looking at a website’s main image? Such is the power of visual factors that they can make or break your website game. In order to engage your users and convey certain emotions, use images that are relevant to your business. Also, don’t forget to optimise your visual content to make your page loading speed fast.

Wrapping up

We hope you already have got an in-depth idea of how important user psychology is for your web design. The aforementioned tips are no guarantees, but they are some great points to help you take off your web design journey. You don’t have to be an expert in psychology in order to understand the correlation between web design and psychology. But, it is always good to seek help from experienced web designers in Melbourne.

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