4. Add image and video tags
Search engines are not good at interpreting images and videos in the same way humans do. Therefore, it’s important for you to use words (tags) that help the search engine understand such items. This will also help users with disabilities understand your content. Let’s say you have an image of a web designer on your site. Instead of letting the image file name be something like “image1” or whatever name your camera may have automatically saved it as, consider labelling it as “web designer” or something equally descriptive.
5. Advertise your product/service
One of the fastest ways to reach customers right when they’re looking for services like yours is Google Local Services Ads. These ads only appear to customers in your service area. Plus, you will only pay if a customer calls you directly from the advertisement.
6. Bring your business to life with video
On video platforms like YouTube, brands of different sizes can bring what makes them unique to life. So, why don’t you start creating a channel? Upload video demos, tutorials and more to share your business with your target audience.