A clear, to-the-point home page
You have only moments to make an impression when a customer lands on your website’s home page. Instead of trying to cram as many images, testimonials and promises onto your page, focus on having a clear, uncluttered and focused page. Tell the visitor what your business is about, how it’s different from the rest, why it’s relevant to them and where they should go next for more information. See our web design work.
An obvious downloadable lead magnet
If you want your website to stand out from the dozens of others providing the same product and, free download or anything else that someone considering your product would benefit from service to the same target market, give them something upfront to remember you by and make the offer very clear and easy to access. This could be a promo code.
Provide real social proof
Customers no longer buy gushing testimonials of text by anonymous customers who might not even exist. Believable social proof would include having notable customers officially endorse your products, mentioning notable press coverage in major publications, or demonstrating customer ratings from platforms like Facebook.