Having a website allows your customers to find out all about your business contact you and shop for products and services from the comfort of their home or office. There’s more to a website than building something that looks good and contains some pictures and paragraphs, however.
Related Tag: Web Design Melbourne
For your website to help build your business, it needs to embody certain core design qualities to maximise its effectiveness. If you’re considering redeveloping your current site or building a new one, here are a few of the essential web design elements Melbourne businesses like yours should take note.
You have only moments to make an impression when a customer lands on your website’s home page. Instead of trying to cram as many images, testimonials and promises onto your page, focus on having a clear, uncluttered and focused page. Tell the visitor what your business is about, how it’s different from the rest, why it’s relevant to them and where they should go next for more information. See our web design work.
If you want your website to stand out from the dozens of others providing the same product and, free download or anything else that someone considering your product would benefit from service to the same target market, give them something upfront to remember you by and make the offer very clear and easy to access. This could be a promo code.
Customers no longer buy gushing testimonials of text by anonymous customers who might not even exist. Believable social proof would include having notable customers officially endorse your products, mentioning notable press coverage in major publications, or demonstrating customer ratings from platforms like Facebook.
Too many websites state the obvious to customers, which tells them nothing they don’t already know and doesn’t help your business stand out. No matter how ordinary your product/service is or how competitive the market, you can always dig deeper to demonstrate a better or more unique benefit you are offering. For example, your product may come with a “no questions asked” money back guarantee. Instead of promoting this on your website, you could emphasise that customers have nothing to lose by trying to it.
Does your website incorporate the above elements? If not, it’s time to make some changes! Contact Us today.