4. Don’t sacrifice usability for the sake of beauty
You want your website to look beautiful and appealing. That’s great! However, don’t sacrifice usability for the sake of appearance. For instance, using too many colours or fonts is only going to overwhelm users. These elements may seem tempting at first glance, but they often affect website usability as well as navigation. So, it is better to choose a consistent web design that highlights the key points of your webpages.
5. Optimise your website for speed
Speed matters in the digital world of web design. If your website loads slowly, it will have a huge impact on your SEO and conversion rate. That’s why it’s important to optimise your page loading speed. Resize your images, minimise add-on scripts, watch the number of fonts you are using and optimise the most important web pages. Also, make use of browser caching to store static files, such as media files, HTML documents, etc.
6. Don’t forget to optimise for mobile users
Visitors come to your website from various devices, including desktops, tablets, smartphones, etc. So, a big part of your web design journey is to ensure that all vital information should be displayed correctly on different screen sizes. Invest your time and money in responsive design, so your potential customers don’t bounce away. This could be done by optimising your website with the help of an experienced web design agency in Melbourne.