Are you doing maintenance on your website in 2023?

Successful website maintenance is the key to quality customer retention. Continue reading to learn more about website maintenance.

by Natko Radmilovic - Art Director
Are you doing maintenance on your website in 2023?

Are you doing maintenance on your website in 2023?

With 2023 a few days away, it’s time to reinvent your website maintenance strategy for the future. Use the following tips to identify potential website issues and solve them before they cost your company.

Below are some statistics about website maintenance that you should take seriously:

a). It takes about 0.05 seconds for visitors to make an opinion about your website that whether they will stay or leave

b). 57% of customers will not recommend a business if it has a poorly designed website on mobile

c). 94% of the first impressions are generally design-related


1. Check the website speed

First things’ first, page-loading speed matters! Users will quickly abandon your website if it loads too slowly. In fact, a 1 second delay in page response could result in a 7% reduction in the conversion rate.

The faster the website, the faster the customers will be able to make purchases. This will also help you appear high in Search Engine Results Pages (SERPs) since Google prioritises page-loading speed as a ranking factor.

2. Perform an SEO audit

Monthly or weekly SEO audits ensure that your website ranks high on SERPs. By performing a successful audit, you can analyse the competition, determine your website rankings, identify potential errors and see the status of indexing and crawling.

After performing an audit, you can talk to SEO consultants to identify the next steps. Keep in mind that SEO is not only important for ranking, but also for generating sales and building brand reputation.

3. Update your website content

Keeping your website content up-to-date means staying on the favourite list of visitors. All it requires is frequently adding blogs, newsletters, images, landing pages, etc.

Things like the date of publication at the beginning of the content will help visitors find fresh content. If it’s an e-commerce website, don’t forget to update discounts, deals, coupons, and special offers on a daily basis.

4. Fix broken links

Another sure sign of a website maintenance issue is broken links. When visitors click on one of your web pages, but tend to land on one of those dreaded error pages, you will most likely lose the traffic. This situation mainly arises when you update your website, making a few pages no longer viable.

Be sure to routinely check links, so that these links redirect visitors to the correct pages. If you have lots of content, it can be arduous to manually search for broken links. You can use Google Search Console or 3rd party extensions to report potential errors on your website.

5. Don’t skip website security

Since most websites are based on open-source CMSs, it’s important to ensure protection from malware. With all the benefits of open-source CMSs, there is a downside too. For instance, WordPress is continuously updated.

So, if your WordPress website is outdated, hackers can try to exploit vulnerabilities of the outdated software. It is suggested to run a comprehensive malware scan, clear junk pages and back up crucial data.

Final words on website maintenance

Poor web design and maintenance come off to your website visitors as a lack of interest in their buying needs. This can be detrimental to your business, so be proactive about maintaining your website. Do whatever you can to make it functional and look great for all visitors. If you need external help, consider hiring an experienced web development company in Melbourne.

Happy website maintenance!

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