One major benefit of HTML5 is the possibility to build amazing rich media banner ads that drive engagement and traffic to your website far more effectively then standard static banner ads.
Today, it is more challenging for marketers to grab the attention of consumers. Therefore, it is essential that if you as a marketer wants to stand out from the competition, you need to take advantage of the latest technology.
We also design and build gif banners – GIF banners can tell a story through a series of slides, allowing for your content to become more complex than a simple static banner. But not as animated as HTML5.