Have you ever opened up a web page on your mobile phone or tablet, only to experience instant frustration when the page didn’t fit on your screen and you couldn’t properly view the content? Although users across the world prefer to view the web via multiple digital devices, many companies are still resistant to making their websites mobile friendly. Even companies that understand the need to be mobile-ready and develop mobile-optimised sites often do it halfway, creating mobile sites with limited content and features.
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