5 reasons why web design and marketing should work together

Strong web design results insuccessful marketing campaigns, but what makes them work together? Let’s try to figure it out!

by Natko Radmilovic - Art Director
5 reasons why web design and marketing should work together

5 reasons why web design and marketing should work together

Web designing and marketing may seem like two different parameters, but they have a lot in common. In fact, both go hand-in-hand when it comes to running an online business. Marketing is something that builds user interest and facilitates their purchasing decisions. On the other hand, designing is something that communicates your brand with the target audience and represents your online identity.
Designing and marketing are interdependent and work together; but why? People often ask this question from our Melbourne web design agency on almost a daily basis. Below, we have mentioned a few good reasons to explain why web designing and marketing are incomplete without each other.

1. Because of conversion rate optimisation (CRO)

Every time you create a marketing campaign for your business, the key question is how to build customer engagement. How to convert that engagement to your desired outcomes, such as purchasing a product or signing up for an email list? This is where designing takes a pitch and generates an emotional response from your customer. It helps you improve the layout, text and navigation of your website, which further strengthens your marketing efforts and improves your conversion rate.

2. Because of search engine optimisation (SEO)

Search Engine Optimisation (SEO) and content marketing are parallel to each other. When you make your website search engine-friendly, there’s nothing that can hinder your marketing efforts. For that, you need to focus on your web design first. You need to have quality content, relevant title tags and targeted keywords. This further entails fast loading web pages and optimised images.

3. Because of your brand awareness

There is a huge connection between branding and web designing. A website may not be a brand, but it is used to establish trust and awareness with your customers. For that, your website and marketing collateral should all be consistent. Since brand awareness is the central pillar of your designing and marketing endeavour, it is best to stay in touch with an experienced UI/UX designer. This decision will help you increase your customer base and make your prospective customers aware of your products and services.

 

4. Because of your customer reach

When you integrate a well-designed website into your marketing campaign, you get to reach more customers. For instance, having a responsive website lets you catch more mobile users. Websites with exceptional layouts attract more visitors and reinforce digital marketing as well. Therefore, the layout must be designed with potential customers in mind. After all, your website is like a signboard for your global customers, so make it easily noticeable.

5. Because of your business sales

Because business prosperity is hugely anchored on sales, creating a website can effectively aid your business venture, especially your marketing campaigns. When you see a growing number of customers, you automatically experience an increase in the sale. To further promote the sales, you will need a solid marketing plan with interesting offers and promotions.

 

Conclusion

You see, the influence of web design on your overall marketing strategy is notable. From branding to SEO, conversions to sales, everything revolves around these two parameters. So, leverage both of them to ensure your business thrives.
Now that you understand how designing and marketing work hand-in-hand, you can create a striking business website with the help of a creative UX designer in Melbourne.

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