Create UX web design that converts: Your go-to guide

There are some web design practices that can boost your website's conversion rate. Check out this informative post created by experienced UX designers in Melbourne.

by Natko Radmilovic - Art Director
Create UX web design that converts: Your go-to guide

Create UX web design that converts: Your go-to guide

In this digital world, it takes only 50 milliseconds for shoppers to form an opinion about your business website. We are living in an era where user experience (UX) dictates customer retention; website design influences conversions. Simply put, if your web design is not good enough for today’s digital-savvy users, it is not worth it.
Do you want to boost your website’s conversion rate? Then consider improving its UX web design. And we are not just talking about appearance. We are also talking about navigation, functionality, loading speed, responsiveness and more. Below are a few tried-and-true ways to create a web design that converts visitors into leads and customers.

1. Use Hick’s Law

According to Hick’s Law, the time an individual takes to make a decision depends on the possible choices that the person has. In simpler words, increasing the number of choices can increase the decision time. This law is frequently used by experienced UI/UX designers.
The action/decision gets lost in proportion to the number of choices. To boost conversions, you need to limit the choices users have. For instance, you can cut back on the navigation bar. Don’t include too many links to choose from. Think about the most important decisions that visitors have to make on your website.

2. Ensure fast-loading webpages

First thing first, speed matters in the web world. The faster the website, the more the retention rate. It is one of the first things visitors notice when they land on your website. Also, website speed is Google’s key ranking factor.
Nobody likes slow-loading webpages that take more than 2 or 3 seconds to load. If your webpage is slow, it may frustrate users and bounce them away. You can use online tools like Page Speed Insights to check whether your website is fast across all platforms. To optimise the speed, talk to a knowledgeable UX designer.

3. Invest in responsive web design

When designing your business website, consider how it looks on different desktops and smartphones. It’s not a good idea to leave any section of your target audience behind. Make your web design mobile-first and responsive on all devices. From your buttons to icons, all UI elements should look and function in the same way. The same applies to the user experience.
Rather than creating your custom control for choosing the text, consider creating the common select control built into all browsers and operating systems. This may ensure all users know how to interact with your web design, no matter what device they use.


4. Look out for 404 errors

While searching and browsing your website, visitors expect to land on the exact webpage that they are searching for. However, there are times when they face a 404 error. This is a red flag that indicates “the page cannot be displayed.’’ As a result, the error may navigate visitors to another website in the search for faster services.
We understand that 404 errors are often unavoidable, but not always. You can tackle them by identifying which searches result in the 404 error. You can also personalise the error messages with relevant or entertaining images, so users find them friendly and less annoying.

5. Include negative space

When you are creating your UX web design, don’t forget to include negative or whitespace. It is nothing but the empty space in between different web design elements. It acts as a breathing area and makes your website readable and functional. And of course, this leads to higher conversions. Here are some tips for using negative space:
• The smaller the font, the more space you may need in between letters.
• The line height should be around 150% of the font size for body copy.
• Break large text blocks into small paragraphs to include negative space.
• Add white space in between larger elements like sidebar, header, footer, etc.

6. Design a clear CTA button

Calls to action (CTAs) are the buttons that guide users towards conversions. Some of the most common CTA buttons are ‘start a free trial’, ‘sign up’ and ‘download the app.’ By using a clear CTA, you can deliver a great user experience. Be sure to place it on every webpage. Here are some tips:
• If your web design is in folds, consider keeping your CTA above the fold.
• The CTA text should be subtle yet active enough to prompt users.
• Use contrasting colours that make the CTA stand out.

7. Declutter your website (if it’s overwhelming)

The last tip: your website’s UI and UX should be simple, clean and decluttered. This is because too complex designs with too many elements can overwhelm users. One of the key web design trends to opt for is minimalism, which reduces visual clutter and incorporates plenty of white space. Whatever you do, your goal should be to say more with fewer words.


The final verdict

The best tip, in any case, is to test every design element to figure out what works for your target audience or use case. Getting real-time data and feedback is better than any hypothesis. However, still, the aforementioned tips will give you a sense of the right web design that generates more sales.

Hire UI/UX designers here.


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