5 tips to infuse brand essence into your web design
Spending a fortune on marketing is pointless if your brand essence isn’t strong enough. It’s something like pushing a boulder uphill in a snow storm. But what exactly is this “brand essence?” More importantly, how to have a strong web presence that integrates brand essence into web design. Let’s find out with the help of a leading website design agency in Melbourne!
What is brand essence?
Brand essence is your business’s brand identity. It represents all the unique components of your business that make it stand out from the competition, including the logo, brand colours and visual assets of your web design. Brand essence is much more than a single idea; it covers everything from your distinct voice tone to the statement.
When you want to boost your chances of sales, having a great brand essence can help you build a kind of affinity with your customers. It’s that affinity that convinces your valuable customers and assists them when they choose your company instead of your competitors.