3 Truths About Website Development That Your Melbourne Business Might Not Know

Here are a few things you might not know about website development, and why it’s worth springing for a website created by an actual Melbourne web development company.

by Vahid Smajlagic - Web Developer
3 Truths About Website Development That Your Melbourne Business Might Not Know

So you want to build a website on the cheap to promote your small business. Where can you go to find the information on how to do this, or find an application that will do it for you for free? On the internet of course. Plug the words ‘free online website builder’ or ‘DIY website’ into a search engine, and you’ll get thousands of results – each offer a professional looking website in hours, if not minutes. You might be tempted to take up one of these offers. When it comes to website development, this is a bad idea. Here are a few things you might not know about website development in Melbourne, and why it’s worth springing for a website created by an actual Melbourne web development company.

 

It Depends On Your Users

When a business launches a new website, it can’t be sure of what the audience response will be. The web developer’s initial vision is only the foundation, with every tweak that comes afterwards serving to make the website more user-friendly. It’s impossible to build a website that immediately is a hit with customers, as web development is never a once-off process. It can take time, and you’ll need to be prepared to do various tests and trials to keep it relevant. Some websites have experienced a dramatic increase in traffic from their targeted audience just by switching up their home page colour or fonts used.

There’s Always Room For Improvement

Have you ever laughed at the appearance of an outdated website? Chances are that when that website was built, it was considered cutting edge. Web development is constantly evolving. A website that attracted lots of traffic last year may experience different results this year. An example of just a few things a modern site must have that past websites didn’t need is an HTTPS certificate, links to social media profiles and live chat functionality. You need to prioritise constant updates on your web development to keep it adaptable and relevant over time.

Adaptability Is Key

Imagine drawing a stick person with a pen on a piece of paper. Now imagine using the same pen to draw an identical stick person on a canvas. Repeat the exercise on a whiteboard. What do you get? The images may have a resemblance, but they won’t be identical. The same is true when it comes to web development for different browsers and screens. It’s no longer safe to assume that all visitors to a website will use a standard desktop PC and web browser to access your website. A single site needs to be adaptable to different browsers and screens.

As you can see, developing a website isn’t something you can set and forget. A lot of thought, skill and creativity goes into it, and for this, you need professional help. If you’re looking for a web development company in Melbourne that can help you out, contact Digital Pieces today.

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