5 things you can fix on your website to reduce the bounce rate

5 things you can fix on your website to reduce the bounce rate

When it takes about 0.05 seconds for users to decide whether they like your website or not, you need to be very precise with your actions. From page loading speed to web design everything matters. Make sure nothing is disrupting your traffic and conversions. That’s the secret mantra to thrive your online business.
But, what if you are facing a high bounce rate? What if you are not getting a good amount of traffic you deserve? What if your website lacks something crucial? Well, don’t worry!
With the help of a creative team of web designers in Melbourne, let’s explore some of the most important things you need to get fixed if you really want to attract more visitors and reduce your bounce rate. But before that, you need to understand –

What exactly is this bounce rate?

Generally speaking, bounce rate is the percentage of visitors landing on your website and then leaving it without visiting a second page. When you have a high bounce rate, it indicates that your website is not convincing visitors to stay and act on your call-to-actions. This usually happens when a visitor bounces away from your website by moving to a different website, clicking the back button, closing the tab or typing a new URL.
You might be wondering that it’s normal user behaviour, right? Yes, but there are two different bounce rates: the good one and the bad one. Make sure you are having a good one so that there are high chances of customer retention and engagement.

To give you an in-depth look, here are some numbers to look at:

• Above 80% – very bad bounce rate
• 70 to 80% – poor bounce rate
• 50 to 70% – average bounce rate
• 30 to 50% – good/excellent bounce rate
• 20% or below – tracking error

How to reduce your bounce rate?

If your bounce rate is higher than average, it could be the end result of one of the many reasons. Your key objective should be to reduce it by diagnosing and fixing the issue. Below are seven actionable tips we’ve compiled for helping you reduce high bounce rates and boost user engagement. Have a look:

2. Place optimised calls-to-action (CTAs)

Misplaced CTAs are one of the biggest causes of high bounce rates. There are around 70% of business websites that have badly placed CTAs on their landing pages. Are you one of them? If so, you need to boost your sale by placing some visible, optimised CTAs right now.
A well-placed CTA immediately describes what you are selling through your website and compels the visitor to take an action. It should be clear and honest enough to convince the user. Don’t include too many CTAs on a single page because it will likely overwhelm your visitors. Just understand your target audience and offer them high-quality content. Then include a crystal clear, relevant CTA to get the job done.