How to tell B2B and B2C web designs apart?

Whether you are designing a B2B website or a B2C website, there are some things about their web designs you need to understand. Here is a blog post to give you an insight.

by Natko Radmilovic - Art Director
How to tell B2B and B2C web designs apart?

How to tell B2B and B2C web designs apart?

When you are planning a website for your Melbourne company it is imperative to know who your audience is. Whether they are businesses or consumers, you need to design your website accordingly. While both business-to-business (B2B) websites and business-to-consumer (B2C) websites should be clear and concise to drive measurable results, web design that works with the B2B audience is often different from those for B2C buyers. So, how to differentiate between B2B and B2C web designs? To help you find out, the experts from our design agency in Melbourne would like to explain some key points of difference between B2B and B2C websites. Based on these key points, you could be able to tell these web designs apart.

Different approaches to different target audience

As hinted above, the target audience is the most obvious difference between B2B and B2C websites. It is probably one of the biggest reasons to consider a web design company where designers and developers put a lot of effort into defining the buyers’ personas for a website.
B2C websites are often created for the individual buyer by their browsing and purchasing habits. However, if we look at the majority of B2C purchase cycles, the same person is targeted throughout the purchase funnel. In contrast, this is not the same case for B2B websites. Their website must cater to quite a different audience group.

The time for the purchasing process

When it comes to B2C websites, the transition time to make a purchase is much shorter due to the decision-making and purchasing process of consumers. Therefore, a B2C consumer usually looks for a convenient, smooth, easy and hassle-free web design.
However, the B2B purchase process is much more complex than B2C. This is because it has multiple stages like completing forms, personal interactions, evaluating proposals and much more. Just by looking at the purchasing process, it is very obvious to build a website that adequately addresses a lot more unique strategies.

The content

Since the purchasing process is longer and more complicated for B2B websites, customers look for quality, trust and expertise. Thus, it becomes crucial to integrate the right types of content pieces into the B2B website. Apart from blogs, other types of content relevant to B2B audiences like white papers, case studies, e-books and videos should also be incorporated.
On the other hand, a B2C website generally has a shorter buying cycle where you need to make sure the content strategy is up to par. You don’t have to overload the web design layout with content because the consumer is not looking for a ton of information. Minimal content, high-quality images and compelling headlines will do the trick.

Final words

As B2B and B2C websites have different audiences with distinct needs, you need to focus on the most visible and essential elements of web design to influence the target audience. For a B2B website, you need to support a complex purchasing process with as much information as possible. On the other hand, a B2C website needs to have apex tier visual design, UX and usability. In a nutshell, the most valuable takeaway here is to understand what motivates your target audience. Have any requirements for website development in Melbourne? Contact Digital Pieces.

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