Create a robust marketing strategy
Creating a cohesive digital marketing strategy is another great idea to leverage your online business during the holiday season. Set deadlines and keep both your business and your customers on track. Highlight important holidays and define clear goals for each holiday. Also, don’t forget to plan your creative in advance, which includes ads, email marketing, special offers, etc.
Simplify the check-out process
This holiday, when the web traffic is supposed to skyrocket on your e-commerce store, consider optimising it by minimising and simplifying the number of steps to check-out. This is one of the best ways to impress your shoppers and leave them amazed with an enhanced user experience (UX), reducing the bounce rate. Also, our knowledgeable website developer in Melbourne suggests store owners should consider incorporating customer-engaging elements such as holiday-themed buttons and landing pages to reap maximum benefits of the holiday season.
Boost the page loading speed
The time your website takes to load your homepage directly affects the bottom line of your sales. After all, if your site takes too long to load, visitors will surely abandon it. Start by refining the content on your website and make it holiday-oriented. This will help you create a galvanising effect on the visitor’s mindset and help retain their attention.