Web development tips for the holiday season

The holiday season is here and it’s time to revamp your website for your customers. Check out some useful web development tips to make this season a successful one.

by Natko Radmilovic - Art Director
Web development tips for the holiday season

Web development tips for the holiday season

After all the ups and downs in 2020, finally, the holiday season is here, the time to get ready for the Christmas and New Year celebrations. You can say that this is the biggest shopping season of the year.
For retail businesses with an online presence, it’s the most appropriate time to update their e-commerce stores to match the holiday vibe. It’s the perfect time to incorporate holiday-themed designs and offers in your online store and consequently, boost your sales.
Here are some useful web development tips discussed by a digital agency in Melbourne.

Bring a holiday theme to your website

Your website primarily represents the values of your brand. By changing the branding slightly with the holiday theme, you can easily get your customer into the holiday spirit. This is a great way of sharing your interests with your consumers, helping you promote goodwill and improve the number of return visitors.

Adopt responsive web design

It’s high time to start adopting responsive web design this holiday season. By opting for responsive web pages, store owners can improve the reach and scale of their stores. As most consumers prefer mobile-friendly websites instead of desktop-based ones, you should be ready to cater to their increasing demands.

Create a robust marketing strategy

Creating a cohesive digital marketing strategy is another great idea to leverage your online business during the holiday season. Set deadlines and keep both your business and your customers on track. Highlight important holidays and define clear goals for each holiday. Also, don’t forget to plan your creative in advance, which includes ads, email marketing, special offers, etc.

Simplify the check-out process

This holiday, when the web traffic is supposed to skyrocket on your e-commerce store, consider optimising it by minimising and simplifying the number of steps to check-out. This is one of the best ways to impress your shoppers and leave them amazed with an enhanced user experience (UX), reducing the bounce rate. Also, our knowledgeable website developer in Melbourne suggests store owners should consider incorporating customer-engaging elements such as holiday-themed buttons and landing pages to reap maximum benefits of the holiday season.

Boost the page loading speed

The time your website takes to load your homepage directly affects the bottom line of your sales. After all, if your site takes too long to load, visitors will surely abandon it. Start by refining the content on your website and make it holiday-oriented. This will help you create a galvanising effect on the visitor’s mindset and help retain their attention.

Summing up

The holiday season is the best yet the most challenging time for online stores. This is when customers are more demanding than ever, ultimately leading to more competition than ever before. That said, making a holiday season successful is totally doable with the aforementioned web development and design tips. As long as you know how to get your online store ready for the forthcoming holidays, you can ably convert visitors into shoppers sooner rather later.
Talk to us to discover more about custom web development in Melbourne.

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