Digital marketing is no more an option for businesses

Knowing online marketing is much-needed for any business of any type. Read more about it in this article.

by Jessica Richards - Business Development Manager
Digital marketing is no more an option for businesses

Digital marketing is no more an option for businesses

We are living in an age where digital marketing has clearly replaced traditional forms of marketing. Today, ignoring the need for an online marketing strategy is almost impossible for businesses. In fact, it is much-needed. As a result, the demand for online courses is expanding, taking the marketing sphere to the next-level.
Since digital marketing is faster, cheaper and more effective than traditional forms of marketing, it has become a staple in every organisation’s strategy. With time, it is evolving too, which means you have to keep moving with the pace in order to compete in the digital landscape.


Who we are and what we do?

We are Digital Pieces and we believe that having digital marketing skills is very important in this tech-savvy world. We keep educating ourselves on the digital forefront so that our clients enjoy problem-solving, high-quality services. As a creative digital agency in Melbourne, we make sure we have in-depth knowledge of every single aspect of digital marketing. Therefore, we’re now doing a digital marketing course to dive deeper into the pool of marketing. After all, we all want to stay ahead in the digital race; don’t we?

What digital marketing channels we work on?

As per Statista’s report, the digital advertising spending worldwide is expected to reach 389 billion dollars in 2021 despite the corona virus outbreak. That’s a huge figure. Here’s a quick summary of some of the most common digital marketing channels that we constantly keep learning about:

1. Search Engine Optimisation (SEO)

The process of optimising a website to rank it higher in SERPs (search engine results pages) is called SEO. It is one of the widely used digital marketing techniques to increase organic traffic. According to our creative website designers, there are numerous ways to perform SEO, including on-page SEO and off-page SEO. You need to be aware of them in order to generate fruitful outcomes for your business.

2. Social Media Marketing (SMM)

This is a special type of marketing practice, generally used to promote a brand and its content on different social media channels, such as Facebook, Twitter, LinkedIn, Pinterest, etc. Whether you want to increase brand awareness, drive more traffic or generate better leads, SMM is the best way to engage with your online audiences.

3. Pay-per-click (PPC)

As the name implies, PPC is an SEO channel to drive website traffic by paying a publisher every time an ad is clicked. Take Google Ads for instance that allows you to pay for top slots on Google’s SERPs. PPC is a proven technique to speed things up and boost your marketing campaign. From Facebook to Twitter, PPC ads are applicable everywhere.

Honestly speaking

Digital marketing has a lot to do with web design in Melbourne. It is a vast field in itself and offers a variety of channels that require unique skills. Thus, we focus on developing the skills that will motivate us to deliver better solutions and make our job easier. So, get ready to take a leap of faith and experience the positive change with our creative website designers.
For more information, feel free to get in touch with us today.

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