Emotional Brand Connection
Brand consistency also ensures that customers make an emotional connection with your brand and mission. When customers see your branded materials, they should feel a strong attachment to your corporate identity. They will remember your name because of the way your brand subconsciously stimulates their senses.
This stimulating effect can only happen when all of your marketing materials are consistent. Brand identity encompasses your company name, logo, the colours and font that you use, your mission statement, the tone of your voice while interacting with customers, and more. These seemingly miniscule branding points have a huge impact on the overall emotions customers feel when they think of your brand.