Emotional web designs: What is the role of emotions in UI/UX design?

An average person experiences a wide array of emotions in his/her daily life. Thus, emotions are important when it comes to web design. Discover how UX designs are connected to emotions in this article.

by Natko Radmilovic - Art Director
Emotional web designs: What is the role of emotions in UI/UX design?

Emotional web designs: What is the role of emotions in UI/UX design?

Humans are emotional beings and emotions play a massive role in a web design. Along with creating products and services with good usability, it’s equally important to project positive emotions in the heart of your users.
UX design is all about manipulating user behaviour through emotions of your services or products and encompassing valuable aspects of human-computer interaction.
With the help of our UI/UX designers in Melbourne, we would like to help you explore small emotional details that you can introduce in your web design.

The crucial role of emotions in UI/UX design

Instinctively, we tend to like positive emotions and avoid negative ones. In other words, emotional web design can drastically impact the success of your website if you take this concept seriously. Hence, you should focus on sparking positive emotions among your users.
As a UX designer in Melbourne, it is vital to satisfy different cognitive levels to form an emotional, long-lasting bond with users. You have to make them feel excited, relevant and engaged about your digital products or services. Consequently, this will lead to:

• Enhanced user engagement.
• Better integrity of the design.
• A niche market for your brand.
• A personal bonding with your users.

The impactful use of emotions in UX design

Among all emotions, humour is the best one to positively strike your users. Most companies like Amazon and Apple incorporate it pretty well on their web and app pages and focus on injecting humour into your visual design.
You can encompass emotional web design by using:

• Micro-gestures to establish a bond

Apple’s screen mimics humans’ head-shake for incorrect passwords, which is the perfect example of micro-gestures that help establish a better connection with users. The use of emojis and sounds is another way to make your web or app design look more personable.

• Alleviate bad experiences

The dinosaur game provided by Google Chrome is a great way to keep users engaged when the internet connection is lost. It projects a positive emotion in such frustrating situations, helping users tolerate negative experiences. You can consider giving them small rewards that could be as simple as a free e-book.

• Immersive interaction

Many website designers believe that immersive experience is only possible in the world of AR/VR. Well, they are not entirely right. In fact, immersive experience is about participation, storytelling and the empathy that users feel about the product or service. The Boat is a great example where it uses parallax scrolling and sound to give its users a sense of immersion.

Want to learn more about emotional web designs?

Anyone who wants to create a good UX design should always take the concept and psychology of emotions into account. Our UI/UX web designers would love to help you create a holistic view of your web design. If you’re interested, get in touch and talk to us.

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