5 things you can fix on your website to reduce the bounce rate

Is your website experiencing a high bounce rate? Well, here are a few things you need to take care of.

by Natko Radmilovic - Art Director
5 things you can fix on your website to reduce the bounce rate

5 things you can fix on your website to reduce the bounce rate

When it takes about 0.05 seconds for users to decide whether they like your website or not, you need to be very precise with your actions. From page loading speed to web design everything matters. Make sure nothing is disrupting your traffic and conversions. That’s the secret mantra to thrive your online business.
But, what if you are facing a high bounce rate? What if you are not getting a good amount of traffic you deserve? What if your website lacks something crucial? Well, don’t worry!
With the help of a creative team of web designers in Melbourne, let’s explore some of the most important things you need to get fixed if you really want to attract more visitors and reduce your bounce rate. But before that, you need to understand –

What exactly is this bounce rate?

Generally speaking, bounce rate is the percentage of visitors landing on your website and then leaving it without visiting a second page. When you have a high bounce rate, it indicates that your website is not convincing visitors to stay and act on your call-to-actions. This usually happens when a visitor bounces away from your website by moving to a different website, clicking the back button, closing the tab or typing a new URL.
You might be wondering that it’s normal user behaviour, right? Yes, but there are two different bounce rates: the good one and the bad one. Make sure you are having a good one so that there are high chances of customer retention and engagement.

To give you an in-depth look, here are some numbers to look at:

• Above 80% – very bad bounce rate
• 70 to 80% – poor bounce rate
• 50 to 70% – average bounce rate
• 30 to 50% – good/excellent bounce rate
• 20% or below – tracking error

How to reduce your bounce rate?

If your bounce rate is higher than average, it could be the end result of one of the many reasons. Your key objective should be to reduce it by diagnosing and fixing the issue. Below are seven actionable tips we’ve compiled for helping you reduce high bounce rates and boost user engagement. Have a look:

1. Deliver a better user experience (UX)

User experience is what users feel about your business while they are on your website interacting with your brand. When your website is easy-to-use and visually-attractive for an end-user, a good user experience is delivered, which leverages your conversion opportunities. Here, you need to create a usable website that is pleasing and easy to navigate.
Website owners that don’t give navigation much thought usually end up losing a big chunk of customers. So, don’t fall into this pit and make navigation your paramount priority. Help visitors get what they are looking for on your website and avoid using too many navigation items because less is more sometimes.

2. Place optimised calls-to-action (CTAs)

Misplaced CTAs are one of the biggest causes of high bounce rates. There are around 70% of business websites that have badly placed CTAs on their landing pages. Are you one of them? If so, you need to boost your sale by placing some visible, optimised CTAs right now.
A well-placed CTA immediately describes what you are selling through your website and compels the visitor to take an action. It should be clear and honest enough to convince the user. Don’t include too many CTAs on a single page because it will likely overwhelm your visitors. Just understand your target audience and offer them high-quality content. Then include a crystal clear, relevant CTA to get the job done.

3. Improve your page loading speed

As we mentioned above, visitors make up their mind about your website in the first couple of milliseconds. Wasting their valuable time with slow loading pages can become a disaster for your business, decreasing your sale and increasing your bounce rate.
If your website takes more than 2 seconds, you need to diagnose the page loading speed and resolve the issue. One of the easiest and finest ways to improve your website speed is to use a Content Delivery Network (CDN). In addition, consider optimising your images, adding better caching and switching to a faster hosting provider.

4. Plan your content strategy

In order to succeed in this ever-competing digital world, you need to create a consistent content plan that lets you incorporate different content strategies at the same time. From GIFs to slideshows, Facebook to YouTube, everything needs to be taken care of. This is very important if are running an e-commerce website and endeavouring to improve its engagement rate.

Look into your content and place the most compelling one on the upper half of the page. Keep it up-to-date and include regular updates. Develop engaging content and allow readers to interact and bookmark your page. Also, make sure to breathe in some white space into your content.

5. Make your web design mobile-friendly

With the increasing number of mobile users, the web world is becoming more responsive or mobile-friendly now. But sadly, many websites fail to optimise themselves for different mobile devices, which is like begging for users to bounce off. Visitors should be able to browse your website on any device, so it should be responsive enough to cater to their needs.
Although launching a responsive website is a painstaking process, especially for larger websites, it’s the need of the hour. It can be and maybe beyond your technical ability, but there are always professionals out there to help you optimise your website design in Melbourne.

The ending note

Hopefully, these tips on how to keep your bounce rate low on your website were helpful. All these things have the potential to increase your conversion and attract more visitors. So, if you are having a high bounce rate, do not worry! Everything is avoided if you pay a little more attention to your web design.

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