PROFESSIONAL WEB DESIGN – WHY IS IT CRITICAL?

The short answer is revenue and profits.

by Vahid Smajlagic - Web Developer
PROFESSIONAL WEB DESIGN – WHY IS IT CRITICAL?

The short answer is that a professional web designer takes your business strategy and goals into consideration before even beginning a web design project. By finding out about you and your business, they can ensure that all the work that they do contributes towards to your business success and continued evolution.

A completely customised web design solution includes a high level of technical, marketing and creative expertise to make sure that the resulting website works to grow your business.

 

The slightly longer answer…

The longer answer is a little more complex, but essentially it breaks down into these essential elements of professional web design:

 

Responsive Web Design

A professional web designer will always recommend responsive web design so that your new website is mobile-friendly: it looks great and works well on smartphones and tablets like the iPad.

Responsive design also helps your website to engage the widest audience possible (across a myriad of devices) while at the same time increasing sales conversions by ensuring a positive user experience.

Lastly, a responsive design will give you a better Google ranking and more organic or ‘free’ traffic to your website.

Read more about why responsive web design is critical for your business.

Project management

A professional web design agency will ensure that efficient project management systems are in place:

A professional web design agency will ensure that efficient project management systems are in place:

  • A dedicated Account Manager & Website Designer
  • Initial consultation and project briefing
  • Project schedule and timeline tracking
  • Website planning
  • Design concept presentation & revision management
  • Content scope & requirements
  • Internal testing
  • CMS training (1 hour with up to 3 staff members)
  • Client user acceptance testing
  • Site launch

They’ll also keep you up to date with which stage your project is at and keep you in the loop for all communications.

Wireframes / Information Architecture (IA)

Wireframes are like the “skeleton” or framework of your website. Like an architect’s blueprint, a wireframe is an accurate “sketch” of how your website will work.

Back in the ancient history of mobile-browsing (around about 2008) it was common to type in the URL of a website and then be redirected to a mobile version of the site. The mobile version was just like having a second website with it’s own analytics, maintenance and of course cost of building the thing to start with.

Now with responsive website design there is only the one website that does lots of great things – but above all provides a positive user experience to your customers whether they’re on a Samsung mobile or an Apple iPad Mini 2.

Front End Development – HTML / CSS / JQuery

Creating a website from the ground up means that the designer will develop new derived HTML/CSS layouts of the approved design concept pages. These should be built to emphasize user-friendliness and speed of page-load, all of which are paramount to user satisfaction.

Creating a website from the ground up means that the designer will develop new derived HTML/CSS layouts of the approved design concept pages. These should be built to emphasize user-friendliness and speed of page-load, all of which are paramount to user satisfaction.

The website would be compatible with all of the most popular Internet browsers and their current versions, including:

  • Firefox
  • Google Chrome
  • Internet Explorer (IE9, IE10, IE11 and the current version)
  • Safari
  • iPad safari
  • iPhone safari
  • Android

Back End Development – your Content Management System (CMS)

A website that is easy to maintain should include a user-friendly CMS such as WordPress. The open source CMS allows you to easily manage and update your own content, images, blog articles through out all internal pages with a simple and intuitive interface.

Mailchimp, SEO and other web stuff…

Your professional web designer should also be able to consult with you on any additional digital marketing implementations such as:

  • Email marketing tactics and tools
  • Search Engine Optimization (SEO)
  • AdWords campaigns (paid search)
  • Logo design and branding development
  • Social media buttons integration, e.g. “Like” and “Share” buttons
  • Copywriting

Need professional web design in Melbourne?

At Digital Pieces we plan and custom-design every page of your website. We use no templates or pre-formatted code. We take great care in user testing your new site to make sure it works on all browsers and easy for your users to navigate.

Want to know more about our professional web design services? Read our page on Web Design and Development or contact us today.