Brand Rollout and Website Redesign

Challenge
Marque, an established company with a solid logo, approached us with the challenge of enhancing their brand consistency across all touchpoints. While they were satisfied with their logo, they recognised the need for a comprehensive brand rollout that included a defined visual style guide. This would ensure that all communications—both digital and print—were consistently on-brand, reinforcing their identity in a competitive market. Additionally, Marque sought a new website that aligned with their refreshed brand vision, aiming to create a more engaging and user-friendly online experience for their audience.

Solution
To address these needs, we developed a detailed visual brand style guide that outlined colour palettes, typography, imagery, and logo usage, establishing a cohesive framework for all marketing materials. We also created essential print collateral, including a company brochure and a dual occupancy brochure, to effectively communicate their offerings and reinforce brand messaging. Finally, we designed a custom responsive website that not only reflected Marque’s newly defined brand but also provided an intuitive user experience across all devices. The website features engaging visuals and streamlines navigation, allowing visitors to explore Marque’s services easily. This comprehensive approach has successfully elevated Marque’s brand presence, ensuring that every touchpoint resonates with their identity and enhances their overall market positioning.