Brand Refresh

Challenge
Benlor, an established brand with over 55 years in the industry, recognized the urgent need for a visual identity refresh to stay relevant in a rapidly evolving market. Their existing bright orange branding no longer conveyed the professionalism and sophistication that the company aimed to project. The challenge was to modernise their image while maintaining the integrity of their longstanding reputation. They sought a design solution that would resonate with both new and existing clients, enhancing their overall market presence.

Solution
In response, we transformed Benlor’s visual identity, shifting from the bright orange palette to a timeless black and white aesthetic that exudes elegance and professionalism. This new colour scheme was rolled out across all brand touchpoints, ensuring a cohesive and modern appearance. We developed a new logo, stationery including business cards and letterheads, and print collateral such as newspaper advert templates, “For Sale” signage, advertising flags, and vehicle wraps. Additionally, we commissioned moody photography that included portrait imagery, aligning with the sophisticated tone of the refreshed brand. This comprehensive overhaul not only revitalised Benlor’s image but also reinforced their market position as a trusted leader. The successful implementation of the new brand identity has enhanced recognition and engagement, setting the stage for continued growth in the years to come.