A brand is only as strong as it is consistent.
We create comprehensive Visual Style Guides that ensure your branding is used correctly, cohesively, and confidently.
Consistent Across Every Touchpoint
Visual Identity
Your visual identity doesn’t stop at a logo. It includes everything that shapes how people see, feel, and interact with your brand. A style guide is the blueprint that ties it all together — whether you’re launching a new business, scaling up, or managing multiple marketing channels.
Your Brand’s Rulebook
What Is it?
A Visual Style Guide (also called a brand guide or brand book) is a document that outlines the rules and best practices for using your brand assets. It ensures anyone working with your brand — from web developers and designers to social media teams and printers — knows exactly how to maintain consistency.
Avoid Brand Confusion Before It Starts
Does my business need one?
Without clear brand rules, visual consistency breaks down — especially when multiple people, departments, or agencies are involved. Inconsistent colours, fonts, or logo placements can confuse your audience and weaken trust in your business.
Documented Design Systems for Every Business
We Create Visual brand guidelines
For businesses of all sizes. Whether you already have a logo or you’re building a brand from scratch, we’ll develop a guide that clearly documents your visual system and how to use it correctly.
"Overall, the dedication from your team has been a breath of fresh air and I have nothing but praise for the wonderful professionalism and knowledge that you and your team have displayed."
"Digital Pieces are personable as they are talented. They were fully committed to delivering the website we needed and no hurdle was ever too much for them."
"Have loved working with digital pieces! So helpful and worked through each request. Couldn’t be happier with end result ."
"Collaborative, innovative and responsive. We are very happy with the website that Digital Pieces have created for us. They gave great advice, but also actively listened to what was important to our business. Highly recommended."
"The guys at Digital Pieces added value to our business through the creation of a detailed and functional website that our business much needed. Would highly recommend their services!"
Frequently Asked Questions
In short: a visual style guide makes your brand easier to manage — and harder to forget. Get in touch.
Get a Quote
info@digitalpieces.com.au
Office Based in Point Cook, Melbourne VIC
What is a visual style guide?
A visual style guide is a document that outlines how your brand should look and feel across all platforms. It includes specifications for your logo, colours, fonts, imagery, and more — ensuring consistent brand presentation in print, digital, and social media.
Do I need a style guide if I already have a logo?
Yes. A logo alone isn’t enough to create brand consistency. A style guide shows how to use your logo correctly, what fonts and colours to use, and how to maintain a unified look and feel — especially as your team or business grows.
What’s the difference between a visual style guide and a brand guideline document?
They’re often used interchangeably, but a visual style guide usually focuses on the design elements (like colours, typography, logos), while brand guidelines may also include tone of voice, messaging, and brand personality. We offer both, depending on your needs.
Who uses the style guide once it's created?
Anyone involved in your branding or marketing should use it, including:
- Graphic designers
- Web developers
- Marketing teams
- Social media managers
- Printers and packaging partners
- Advertising or content agencies
It ensures everyone follows the same rules, no matter the channel.
What’s included in a typical style guide?
Our guides are customised but typically include:
- Logo usage (formats, spacing, incorrect usage)
- Colour palette (HEX, RGB, CMYK)
- Typography hierarchy
- Image and graphic style
- Iconography
- Do’s and Don’ts
- Sample layouts or mockups
Advanced guides may also include brand voice, messaging framework, and rollout strategy.
Can you create a style guide based on an existing brand?
Yes. If you already have a logo and visual identity but no documentation, we can create a retrospective style guide that formalises your current branding for consistent future use.
Can I update the style guide later?
Definitely. Your business will evolve, and so can your style guide. We offer ongoing support and updates to adjust your guidelines as your brand grows or expands into new markets.
How long does it take to create a style guide?
A basic visual style guide usually takes 1–2 weeks, depending on scope. If it's part of a full branding package, we’ll integrate it into the overall timeline and rollout plan.
Will I receive editable files or just a PDF?
You’ll receive a professionally designed PDF version of the guide, along with optional editable formats (InDesign, Figma, or Google Slides) for internal updates if needed.
How much does a visual style guide cost?
Costs vary based on your needs. A basic style guide starts at an accessible rate for startups, while more comprehensive brand systems are quoted based on scope. Get in touch for a custom quote.
